ELM Graduate School

Why ELM Graduate School @ HELP?

Message from the Dean

Welcome to the ELM Graduate School. It is an honour to be entrusted with the leadership of postgraduate education at HELP University. After more than 25 years of leading in multinational companies, I am aware that changing socio-economic and business environments place new demands on graduate education. The growing gap between what academic institutions offer and what society and business expect of graduates requires us to constantly review the philosophical and pedagogical basis of academic programmes, especially graduate programmes. It is increasingly obvious that mere mastery of functional competencies is inadequate and that higher order thinking skills are needed.

Towards this end, the ELM Graduate School strives to incorporate adaptive competencies in our curricula and embed within the learning environment a more Socratic approach to pragmatic questions of business and fundamental issues of life. We aim to be a serious thought leader in this paradigm shift. Hence, the use of the ELM framework represents such an effort.

The ELM Framework focuses on the interplay of Entrepreneurship, Leadership and Management. It provides a practical approach to understanding and use of the growth mindset competencies related to entrepreneurial drive, visionary leadership and management ability. This is aimed at creating a new generation of decision makers who can cope with the new order of business life.

To actualise this, the ELM Graduate School is led by a faculty of academic experts and experienced industry practitioners. The teaching pedagogy includes, when relevant, the case method, problem-based learning, appreciative inquiry and simulation studies. Group discussion is stressed. Formal lectures and class discussions are supported by interactions with C-1 executives in the ELM Executive Education Forum where successful entrepreneurs and CEOs from Asia share their experiences.

In recent years,the ELM Graduate School’s seminar programmes included these topics: The New Adaptive Organisations; Asian Disruptive Innovations; China and New Business Initiatives; Green Business Curricula; and What is the Right Culture for Business Success?

The ELM Graduate School offers a broad range of Master’s programmes, including the new MHR Development. These are flexible modular programmes with useful specialisms. They are capped by the DBA and the PhD by research. The DBA is a reflective investigation by senior executives of practical and pragmatic issues, while the PhD spearheads a new trend of rigorous research with contributions to theory and knowledge.

In addition to the programmes, the School also offers customized executive education programmes. We also provide organizational consulting to meet the growing demand from corporations for in-house training in a variety of areas. We also provide consultancy in developing curricula for competency based training and change management. My own professional interest is HR Leadership and Development.

This is an exciting time at the ELM. We welcome you to join our growing alumni to share this exciting learning experience. Together, we can exercise our leadership to influence changes for the better in this tumultuous world.

Datin Dr Wendy Liow
BScBA cum laude (Louisiana),
MBA (Hull), DBA (UniSA)
Dean, EL M Graduate School

The ELM Framework

ELM is the acronym for Entrepreneurship, Leadership and Management. It reflects our understanding of the multifaceted role of both individuals and organisations that at any one time the trinity role of entrepreneurship, leadership and management interplays to create, manage and sustain a business over different phases of its life.

The ELM schema integrates the role of mindset transformation with process competency development for the three vectors of ELM. We term this the mindset-based competency approach to understand and use ELM in strategic business thinking and operational management. The ELM Framework underlies our philosophy of the ELM Graduate School executive education and the way we teach and learn business in the HELP Group. The ELM Framework (above) synthesises relevant theoretical constructs and integrates them into a practical system of decision making process concerning ELM. It is a useful tool for facilitating thinking out the right business model and strategy execution.The ELM Framework starts with the end: that is, it is outcome based rather than problem based. VOW is the final goal. It comprises values, opportunities and wealth. Wealth in Chinese is cai, which has two meanings in written form: knowledge and material wealth. VOW can be defined in whatever way one wants to. But they must be worthy of our talents, reflective of the ethics of our personal life, and society or other centered perspectives. What is crucial is that ELM is the powerful driving force of the CAAAC mindsets, [CAAAC standing for the Contemplative, Analytic, Adaptive and Actualization and Consequential.] These specific mindsets must be interpreted as the transformative growth mindset, and not just any mindset change. The growth mindset grows the competencies of each of the ELM to a higher level in order to lead every growth phase of a business. Thus, for entrepreneurship CAAAC helps to develop competencies to focus on the 4 As and 4 Ss: from ideation to actualization and beyond. For leadership, CAAAC focuses on competencies for personal leadership mastery to alliance leadership. For management, it focuses on developing higher order competencies for global business and mega projects.

The mindset based competencies thus facilitate strategic decision making . What matters in business is that over time the leadership of the organization would innovate expansion (growth), differentiation and internationalisation (I-EDI). We use the verb ‘innovate’ rather than the noun ‘innovation’ as it reflects a conscious choice to act to improve. With I-EDI we thus define our Direction and our Destiny, which is governed by VOW.

The ELM Framework is comprehensive and embracing, and it allows for any particular business model to be fitted in. It recognises that the phenomenon of elm is emergent, relational and contextual. ELM is a conceptual framework that is underpinned by an iterative process of systems thinking, reflection and reframing. It is thus a universal tool as it provides a guidance system for interactions, interrelationships and interdependencies. It helps to redefine and reframe the logic system of ideation, managing and leading. Besides being a conceptual framework it is also a model of modus operandi.

To the entrepreneur, ELM provides the mindset based competencies for entrepreneurial foresight and resourcefulness capability. To the leader, ELM provides the mindset based competencies for visionary leadership and global business perspective. To the manager, ELM provides the mindset based competency for business intelligence and strategic sustainability. The ELM framework is a paradigm change in that it moves away from the problem based mindset to the outcome based mindset and the growth mindset.

The ELM approach is used in our teaching and learning both in the ELM Graduate School and in the undergraduate business courses.ELM is also the spirit in the culture of the HELP Group. This is the multi perspective lens that we use to identify, respond and adapt to the new world of business.

Message from the President and Vice-Chancellor

Dr Chan has an interesting career as an academic, economic advisor, and entrepreneur.

He is Co-Founder, Vice Chancellor and President of HELP University (Malaysia), and is also Co-Founder of HELP International Corporation.

He read economics at the University of Malaya, McMaster University, Canada and completed his PhD at the Australian National University. Dr Chan has a distinguished academic career. He was Chairman, Division of Applied Economics, University of Malaya.

Dr Chan was also trained in advanced leadership in the renowned Center for Creative Leadership in Colorado Spring, USA.

Dr Chan is a member of Australia TEQSA (Tertiary Education Quality and Standards Agency). He is also a member of the Malaysian National Higher Education Council. In addition Dr Chan is also appointed by CSCSE (Chinese Service Center for Scholarly Exchange, MOE China) to be a member of Study Abroad Training Centers (SATC) Quality Assurance Counselling Panel.

He is also advisor to several educational institutions in China, US and Australia.

For his contributions to education he received honorary doctoral degrees from British and Australian universities. He is also a member of the Distinguished Alumni Hall of Fame of the prestigious Australian National University in recognition of his achievements in entrepreneurship. Dr Chan is President of the Malaysian ANU Alumni and Chairs the ANU Alumni Scholarship Committee.

Dr Chan has consulted to many international organizations. He has contributed to various Malaysian Government projects, including the first Industrial Master Plan and other national plans. Dr Chan assisted in constructing the KLSE Composite Index and was Chairman of the Committee during 1991-2001. He has also consulted to many MNCs in leadership and strategy studies.

As an entrepreneur, he has been involved in different roles in the corporate sector. He has been director of public companies and has founded and managed several private enterprises.

He is a regular speaker in international forums. Dr Chan writes a column in Nanyang Siang Pau.

For his contribution to education, Dr Chan was awarded the Panglima Jasa Negara (P.J.N) by the King of Malaysia. This grants him the title of Datuk.

In December 2011 he represented HELP to receive the 2011 Forbes Award for the top 200 Asia Pacific companies below US$ 1 billion. He is also a recipient of the Education Innovation Award given by the World Education Congress (2012)

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