Master of Entrepreneurship

This programme supports the growth of dynamic entrepreneurship and ignite the entrepreneurial spirit in individuals to actualise their aspirations.


Drawing on HELP’s own start-up and successful emergence as both a business and social enterprise, and expressing its core value of sharing success, the HELP Master of Entrepreneurship (MER) was initiated to support the growth of dynamic entrepreneurship and ignite the entrepreneurial spirit in individuals to actualise their aspirations.

The programme emphasises theoretical rigour to help students develop a conceptual awareness of the nature of enterprise. It facilitates the understanding of a wide range of managerial, marketing and financial skills within the entrepreneurial context using experiential and action learning. This pragmatic and holistic pedagogy supports the development of mind-set based competencies for entrepreneurial foresight and actions. The programme material is gleaned from lessons and cases of successful entrepreneurship and the experience of iconic entrepreneurs. It is also based on the experience of HELP as an entrepreneurial institution in the field of education. Students will have opportunities to interact with leaders from SMEs to understand real world challenges and exercise entrepreneurial skills acquired from the programme.


Minimum 1.5 years

HELP Damansara



RM32,000 (20%)

First Class Degree Holder (CGPA > 3.75/4.00)
RM27,000 (40%)

*Subject to be reviewed annually. HELP University reserves the right to revise the information in line with updates from time to time.

Course Code
R2/345/7/0598) (03/25) (A6246)

Why study Master of Entrepreneurship at HELP's ELM Graduate School?

ELM is the acronym for Entrepreneurship, Leadership and Management. It reflects the School's understanding of the multifaceted role of both individuals and organisations that at any one time the trinitarian role of entrepreneurship, leadership and management interplays to create, manage and sustain a business over different phases of its life.

The ELM Framework underlies our philosophy of the ELM Graduate School executive education and the way we teach and learn business in the HELP Group. It synthesises relevant theoretical constructs and integrates them into a practical system of decision-making for ELM. It is a useful tool for facilitating thinking out the right business model and strategy execution.

The ELM approach is used in our teaching and learning in the ELM Graduate School. This is the multi-perspective lens that we use to identify, respond and adapt to education, enterprise and execution.

This unique framework shapes our postgraduate programmes and brings depth and practical value to the knowledge and experience that all our students will no doubt gain.

Programme Overview

Entry Requirements
Career Pathways

These are the subjects and electives that you will take as part of the programme.

  • Course Structure

  • Introductory Case and Research Methodology (non-credit subject)


    • Entrepreneurship
    • New Venture Project Evaluation and Management
    • Financial Planning for Entrepreneurs
    • Entrepreneurial Marketing
    • New Venture Growth Management
    • Managing Innovation
    • Strategy Management for Entrepreneurs
    • Business Plan for New Ventures
    • Research Methods for Business and Management
    • Project Paper (Capstone)


    • Psychology of Entrepreneurship
    • Global Ventures for Entrepreneurs
    • Business Economics
  • Assessment

  • Written Examination and Assignments [assignments inclusive of presentation], with such variation approved by the Academic Board

You will need to fulfill one of these entry requirements to join the programme.

  • Entry Requirements

    • A Bachelor’s degree from a recognised university with a CGPA of 2.50, preferably with adequate industry experience; those with a CGPA of less than 2.50 but with 5 years’ relevant working experience are also admissible.
    • Non-degree holders (Malaysian) with at least a Diploma or STPM may obtain MQA Accreditation of Prior Experiential Learning (Access) [APEL (A)] approval for programme admission.
    • International applicants are required to fulfil a minimum score of 6.0 for International English Language Testing System (IELTS) or the equivalent.

Here are the career pathways for graduates who complete the Master of Entrepreneurship programme. 

  • Possible Career Pathways

    • Entrepreneur
    • Business Owner
    • Blogger
    • Social Media Influencer
    • Business Development Manager
    • CEO
    • Financial Analyst
    • Freelance Writer
    • Marketing Director
    • Real Estate Broker
    • Consulting
    • Founder
    • Social Entrepreneur
    • Venture Capital