Master of Applied Business Analytics

This programme aligns Data and Analytics and business strategy.


The HELP Master of Applied Business Analytics (MABA) aligns Data and Analytics (D&A) and business strategy. It synthesises technological capability and rich datasets to enable business leaders to derive strategic intelligence about consumer patterns and market conditions to maximise productivity and profitability. It nurtures analytics-enabled leadership to provide a clear advantage in a data-dominated world.


The HELP Master of Applied Business Analytics aims to produce Chief Data Officers and Chief Analytics Officers to help CEOs build the digital organisation of the future and achieve business objectives.

Specifically, it enables business professionals to:

  • Interpret and integrate data from multiple sources for a better understanding of complex phenomena
  • Use the right software and algorithms to handle and interpret data
  • Know when to apply human judgement into the decision mix
  • Be able to understand the key business problems of the enterprise you work for and the megatrends of the environment your firm operates in.


Minimum 1.5 years

HELP Damansara



RM36,000 (20%)

First Class Degree Holder (CGPA 3.75/4.00)
RM24,000 (40%)

*Subject to be reviewed annually. HELP University reserves the right to revise the information in line with updates from time to time.

Course Code
(N/340/7/0768) (07/25) (MQA/PA13721)

Why study Master of Applied Business Analytics at HELP's ELM Graduate School?

ELM is the acronym for Entrepreneurship, Leadership and Management. It reflects the School's understanding of the multifaceted role of both individuals and organisations that at any one time the trinitarian role of entrepreneurship, leadership and management interplays to create, manage and sustain a business over different phases of its life.

The ELM Framework underlies our philosophy of the ELM Graduate School executive education and the way we teach and learn business in the HELP Group. It synthesises relevant theoretical constructs and integrates them into a practical system of decision-making for ELM. It is a useful tool for facilitating thinking out the right business model and strategy execution.

The ELM approach is used in our teaching and learning in the ELM Graduate School. This is the multi-perspective lens that we use to identify, respond and adapt to education, enterprise and execution.

This unique framework shapes our postgraduate programmes and brings depth and practical value to the knowledge and experience that all our students will no doubt gain.

  • Distinguished faculty members

  •  State-of-the-art Electroencephalogram (EEG) and Virtual Reality (VR) research laboratories.

  • The only university in Malaysia offering clinical neuro- psychological services via the Center for Neuropsychology.

  • The first and only Psi Chi International Honor Society in Psychology chapter in Southeast Asia.

Programme Overview

Entry Requirements
Career Pathways

These are the subjects and electives that you will take as part of the programme.

  • Course Structure

  • CORE

    • Applied Statistics
    • Analytics in Finance and Economics
    • People and Talent Analytics
    • Business Operations and Supply Chain
    • Marketing Analytics and Predictive Behaviour
    • Strategic Management Analytics
    • Business Research Methods
    • Project Paper (Capstone)


    • Business Analytics for Decision Making
    • Digital Entrepreneurship
  • Assessment

  • Written Examination and Assignments [assignments inclusive of presentation], with such variation approved by the Academic Board.

You will need to fulfill one of these entry requirements to join the programme.

  • Entry Requirements

    • A Bachelor’s degree from a recognised university with a minimum CGPA of 2.50, preferably with adequate industry experience; those with a CGPA of less than 2.50 but with 5 years’ relevant working experience are also admissible. Applicants without a statistics or mathematics background) are required to do the applied business statistics as a pre-requisite to enhance their appreciation and learning experience and outcome.
    • Non-degree holders (Malaysian) with at least a Diploma or STPM may obtain MQA Accreditation of Prior Experiential Learning (Access) [APEL (A)] approval for programme admission.
    • International applicants are required to fulfil a minimum score of 6.0 for the International English Language Testing System (IELTS) or the equivalent.

Here are the career pathways for graduates who complete the Master of Applied Business Analytics programme. 

  • Possible Career Pathways

    • Data Analysis
    • Business Analyst
    • Project Manager
    • Data Scientist
    • Operations Research
    • Analytics Manager
    • Marketing Analyst
    • Financial Analyst
    • Data Architect
    • Finance
    • Business Intelligence Analyst
    • Consultant
    • Blockchain Analyst
    • Supply Chain Analyst
    • Chief Data Officer
    • Machine Learner Engineer
    • SQL
    • Programmer Analyst