Business Analytics

In today’s digital world, businesses are data-driven, guided by the insights into patterns and trends in order to arrive at optimal solutions to improve outcomes and reach desired goals. Business analytics is all about data and the ability to use it in a business environment.

Business analytics picture

Interested in Business Analytics?

Business analytics is a rapidly growing field. It transforms data to recover insights, identifies patterns, predicts upcoming trends, and recommends the most optimal solutions for organisations. This has helped several companies improve their outcomes and reach their desired goals. Business analytics is a highly lucrative technique and it’s high time now that businesses understand and adopt its principles. 

Why study Business Analytics at HELP?

The HELP Business Analytics Programme produces graduates who:

  • Are knowledgeable in the business discipline;
  • Are data-driven;
  • Are able to generate statistical outputs using a variety of analytical tools and techniques;
  • Have the skills to nterpret statistical outputs; and
  • Can make effective managerial decisions based on their findings

SAS-HELP University joint certificate and digital badge in Business Analytics
Upon successful completion of BBA204 Descriptive Business Analytics, BBA205 Predictive Business Analytics, and BBA302 Prescriptive Business Analytics HELP Business Analytics Programme graduates will receive the SAS-HELP University joint certificate and digital badge in Business Analytics.

(SAS, previously known as “Statistical Analysis Software”, is used globally in the corporate world. SAS is a statistical software developed by SAS Institute for data management, advanced analytics, multivariate analysis, business intelligence, criminal investigation, and predictive analytics.)

Apply to study Business Analytics at HELP

Career Pathways for Business Analytics

Business analyst is an umbrella term covering a range of job titles and roles. Graduates of this programme will be able to assume a variety of positions such as:
  • Business analyst
  • Systems analyst
  • Data analyst
  • Operations research analyst
  • Market research analyst
  • Operations analyst
  • Quantitative analysts 
  • Project manager
  • Digital marketing manager 
  • Transportation logistics manager

Business Analytics Programmes

Undergraduate Programmes

Post Graduate Programmes