Bachelor of Business Analytics (Honours)

Become a specialist in business analytics to gain insight into business, solve business problems and improve business performance.


Business analytics is a rapidly growing field. It transforms data to recover insights, identifies patterns, predicts upcoming trends, and recommends the most optimal solutions for organisations. This has helped several companies improve their outcomes and reach their desired goals. Business analytics is a highly lucrative technique and it’s high time now that businesses understand and adopt its principles.

What is Business Analytics?

  • Business analytics uses statistical analysis and modelling to explore and investigate business data to transform data into business insights
  • These insights are then used to predict outcomes of business decisions and to recommend actions that maximise ideal outcomes
  • Business analytics solves business problems and improves business performance

HELP’s Business Analytics Programme

Premier Digital Tech Institution status awarded by MDEC

  • For HELP University overall
  • For the Faculty of Business, Economics & Accounting
  • For the Faculty of Computing & Digital Technology

Business and Technology Innovation Centre (BATIC)

A RM25M state-of-the-art facility with multiple functions:

  • Incubate e-commerce startups
  • Bloomberg Finance Lab, one of the largest among private universities in Malaysia
  • Centre for Applied Research in Analytics (CARA) for joint research in Data Analytics and Data Science with universities and research centres

Collaboration with Alibaba

HELP has a partnership with Alibaba for our students to train in e-commerce. This is also an excellent opportunity for them to expand contacts via Alibaba’s global network.

QS 5 Stars award for Online Learning

QS Stars is a rating system that provides a detailed look at institutions, rating them on areas like programme strength, facilities, graduate employability, social responsibility, inclusiveness, and more. Business Analytics at HELP has been awarded 5 stars for online learning.

Jan, Feb, May, Aug, Oct*

*Not available to students seeking credit exemptions

3 years 

Subang Bestari

Indicative Total Fees 
including Application Fee, Registration Fee, Resources Fee (Full) and Tuition Fee (Full) RM 79,050

Course Code
(N/340/6/0801) (07/25) (MQA/FA13819)

Why study Bachelor of Business Analytics (Honours) at HELP?

The HELP Business Analytics Programme produces graduates who:

  • Are knowledgeable in the business discipline;
  • Are data-driven;
  • Are able to generate statistical outputs using a variety of analytical tools and techniques;
  • Have the skills to nterpret statistical outputs; and
  • Can make effective managerial decisions based on their findings

SAS-HELP University joint certificate and digital badge in Business Analytics
Upon successful completion of BBA204 Descriptive Business Analytics, BBA205 Predictive Business Analytics, and BBA302 Prescriptive Business Analytics HELP Business Analytics Programme graduates will receive the SAS-HELP University joint certificate and digital badge in Business Analytics.

(SAS, previously known as “Statistical Analysis Software”, is used globally in the corporate world. SAS is a statistical software developed by SAS Institute for data management, advanced analytics, multivariate analysis, business intelligence, criminal investigation, and predictive analytics.)

Programme Overview

Entry Requirements
Career Pathways
  • Programme Details

    • 3-year honours programme
    • 33 subjects including a graduation project
    • 14 weeks for full semester; 7 weeks for half semester
  • Year 1


    • ACC155 Elements of Accounting & Finance 1
    • BDA100 Introduction to Programming
    • BIT103 Introduction to Database System
    • ECO101 Principles of Microeconomics
    • ITC101 Information Technology of Business
    • LAW101 Business Law
    • MGT101 Principles of Management
    • MKT101 Principles of Marketing
    • QBM101 Business Statistics
    • QBM153 Mathematics I
  • Year 2 & 3


    • BBA202 Business Analytics and Informations Systems
    • BBA204 Descriptive Business Analytics*
    • BBA205 Predictive Business Analytics*
    • FIN201 Business Finance
    • HRM201 Managing Human Resources
    • MGT203 Business Research
    • MGT212 Business Analytics for Decision Making
    • QBM201 Advanced Business Statistics
    • BBA301 Human Resource Analytics
    • BBA302 PrescriptiveBusinessAnalytics*
    • BBA303 Marketing Analytics
    • BBA304 Data Insights and Visualisations
    • BIP301 Business Practicum
    • MGT301 Operations Management
    • BBA400 Final Year Project

    And choose 3 electives of 4-credit value from any Year 2 or Year 3 subjects

  • MPU


    • MPU3183 Penghayatan Etika dan Peradaban
    • MPU3193 Falsafah dan Isu Semasa
    • MPU3143 Bahasa Melayu Komunikasi 2 (International students)

    MPU2 / MPU3

    • MPU3213 Bahasa Kebangsaan A***
    • MPU3373 A*Gen Careers in Malaysia & Beyond

    *** For Malaysian students without a credit in SPM Bahasa Melayu.
    MPU4 (CHOOSE 1)

    • MPU3412 Co-curriculum – Sports 2
    • MPU3432 Co-curriculum – Event Management 2M
  • Electives (Partial List)

    • BBA201 Advanced Database Management System
    • COM200 Managerial Communication
    • ITC201 Principles of Web Design
    • MGT204 Asian Entrepreneurship & Innovation
    • MKT206 Retail Management
    • MKT209 Digital Marketing
    • BBA 305 Economic Analytics
    • MGT305 Business Ethics & Social Responsibility
  • Assessment


    Continuous assessment – 40%
    Final assessment – 60%

  • Entry Requirements

  • Applicants must have one of the following Entry requirements:

      • Matriculation/Foundation or its equivalent Minimum CGPA of 2.00 out of 4.00**
      • Diploma (Level 4, MQF) Minimum CGPA 2.00 out of 4.00
      • STPM Minimum Grade C (GP 2.0) in any TWO subjects
      • Advanced Diploma (Level 5, MQF) Minimum CGPA of 2.00 out of 4.00
      • Sijil Tinggi Agama Malaysia (STAM) Minimum grade of Jayyid (good)
      • Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) Subjected to Senate / Academic Board’s approval
      • Diploma Lanjutan Kemahiran Malaysia (DLKM) Subjected to Senate / Academic Board’s approval
      • A-Level 2 Ds
      • Senior Middle 3 (UEC) 5 B’s***
      • CPU 5 passes with a minimum average of 50%
      • Australian Matriculation Programmes University Aggregate of 50% or ATAR score of at least 50 for various programmes
      • Equivalent qualification

    * *The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
    ***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

    • ENGLISH REQUIREMENT (International Students): Minimum IELTS 5.5 or equivalent International English Language qualification

Here are the career pathways for graduates who complete the Bachelor of Business Analytics (Honours) programme. The graduates can further their studies and do a postgraduate degree to further unlock more career pathways.

  • Possible Career Pathways

    • Data Analysis
    • Business Analyst
    • Project Manager
    • Data Scientist
    • Operations Research
    • Analytics Manager
    • Marketing Analyst
    • Financial Analyst
    • Data Architect
    • Finance
    • Business Intelligence Analyst
    • Consultant
    • Blockchain Analyst
    • Supply Chain Analyst
    • Chief Data Officer
    • Machine Learner Engineer
    • SQL
    • Programmer Analyst