Master of Entrepreneurship

Campus

HELP Damansara

Level of Study

Postgraduate

Duration

Minimum 1.5 years

Intakes

Modular

Course Code

KPT/JPS (R2/345/7/0598) (A6246) 03/25

Drawing on HELP’s own start-up and successful emergence as both a business and social enterprise, and expressing its core value of sharing success, the HELP Master of Entrepreneurship (MER) was initiated to support the growth of dynamic entrepreneurship and ignite the entrepreneurial spirit in individuals to actualise their aspirations.

The programme emphasises theoretical rigour to help students develop a conceptual awareness of the nature of enterprise. It facilitates the understanding of a wide range of managerial, marketing and financial skills within the entrepreneurial context using experiential and action learning. This pragmatic and holistic pedagogy supports the development of mind-set based competencies for entrepreneurial foresight and actions. The programme material is gleaned from lessons and cases of successful entrepreneurship and the experience of iconic entrepreneurs. It is also based on hard experience of HELP as an entrepreneurial institution in the field of education. Students will have the opportunities to interact with SMEs to understand real world challenges and exercise entrepreneurial skills acquired from the programme.

Course Structure

Introductory Case and Research Methodology (non-credit subject)

CORE

Entrepreneurship
New Venture Project Evaluation and Management
Financial Planning for Entrepreneurs
Entrepreneurial Marketing
New Venture Growth Management
Managing Innovation
Strategy Management for Entrepreneurs
Business Plan for New Ventures
Research Methods for Business and Management
Project Paper (Capstone)

ELECTIVES CURRENTLY OFFERED (CHOOSE 2)

Psychology of Entrepreneurship
Global Ventures for Entrepreneurs
Business Economics

Assessment

Written Examination and Assignments [assignments inclusive of presentation], with such variation approved by the Academic Board.

Entry Requirements

A Bachelor’s degree from a recognised university with a CGPA of 2.50, preferably with adequate industry experience; those with a CGPA of less than 2.50 but with 5 years’ relevant working experience are also admissible.
Non-degree holders (Malaysian) with at least a Diploma or STPM may obtain MQA Accreditation of Prior Experiential Learning (Access) [APEL (A)] approval for programme admission.
International applicants are required to fulfil a minimum score of 6.0 for International English Language Testing System (IELTS) or the equivalent.

Fees and Bursaries

Approximate Tuition Fees
Local and International Students
RM36,000*

*Subject to be reviewed annually. HELP University reserves the right to revise the information in line with updates from time to time.

Bursaries are available for applicants who are pursuing HELP’s postgraduate programmes, subject to terms and conditions. For more information, please contact:

Programme Advisor
Ms Christy Chong
christy.chong@help.edu.my
+603 2716 2000 ext. 2102