Master of Applied Business Analytics


HELP Damansara

Level of Study



Minimum 1.5 years



Course Code

KPT/JPS(N/340/7/0768) (MQA/PA13721) 07/25

The HELP Master of Applied Business Analytics (MABA) aligns Data and Analytics (D&A) and business strategy. It synthesises technological capability and rich datasets to enable business leaders to derive strategic intelligence about consumer patterns and market conditions to maximise productivity and profitability. It nurtures analytics-enabled leadership to provide a clear advantage in a data-dominated world.


The HELP Master of Applied Business Analytics aims to produce Chief Data Officers and Chief Analytics Officers to help CEOs build the digital organization of the future and achieve business objectives.

Specifically, it enables business professionals to:

Interpret and integrate data from multiple sources for a better understanding of complex phenomena
Use the right software and algorithms to handle and interpret data
Know when to apply human judgement into the decision mix
Be able to understand the key business problems of the enterprise you work for and the megatrends of the environment your firm operates in.

Outcome for Better Performance

Methods: Knowledge about how to select the most appropriate analytics approach for your situation Awareness of how to tackle big data and leverage it for better business outcomes Mindset: Recognise the breadth of analytic applications Tools: Ability to use the most advanced software and algorithms, their appropriate applications across domains, and their limitations Skills: Ability to use analytics to lead teams and design and communicate the insights to support optimal decision making Apply best practices for data analytics process management, including establishing workflows, identifying inter-dependencies, and recognising when to utilise hum

Course Structure


  • Applied Statistics
  • Analytics in Finance and Economics
  • People and Talent Analytics
  • Business Operations and Supply Chain
  • Marketing Analytics and Predictive Behaviour
  • Strategic Management Analytics
  • Business Research Methods
  • Project Paper (Capstone)


  • Business Analytics for Decision Making
  • Digital Entrepreneurship


Written Examination and Assignments [assignments inclusive of presentation], with such variation approved by the Academic Board.

Entry Requirements

  • A Bachelor’s degree from a recognised university with a minimum CGPA of 2.50, preferably with adequate industry experience; those with a CGPA of less than 2.50 but with 5 years’ relevant working experience are also admissible. Applicants without a statistics or mathematics background) are required to do the applied business statistics as a pre-requisite to enhance their appreciation and learning experience and outcome.
  • Non-degree holders (Malaysian) with at least a Diploma or STPM may obtain MQA Accreditation of Prior Experiential Learning (Access) [APEL (A)] approval for programme admission.
  • International applicants are required to fulfil a minimum score of 6.0 for the International English Language Testing System (IELTS) or the equivalent.

Approximate Tuition Fees
Local Students
International Students

*Subject to be reviewed annually. HELP University reserves the right to revise the information in line with updates from time to time.

Programme Advisor​
Mr Luke Jesudasan, Chelliah
+603 2716 2000 ext. 2220

Interested to find out more?

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