The HELP Master of Applied Business Analytics (MABA) aligns Data and Analytics (D&A) and business strategy. It synthesises technological capability and rich datasets to enable business leaders to derive strategic intelligence about consumer patterns and market conditions to maximise productivity and profitability. It nurtures analytics-enabled leadership to provide a clear advantage in a data-dominated world.
The HELP Master of Applied Business Analytics aims to produce Chief Data Officers and Chief Analytics Officers to help CEOs build the digital organization of the future and achieve business objectives.
Specifically, it enables business professionals to:
Interpret and integrate data from multiple sources for a better understanding of complex phenomena
Use the right software and algorithms to handle and interpret data
Know when to apply human judgement into the decision mix
Be able to understand the key business problems of the enterprise you work for and the megatrends of the environment your firm operates in.
ELECTIVE CURRENTLY OFFERED (CHOOSE 1)
Written Examination and Assignments [assignments inclusive of presentation], with such variation approved by the Academic Board.
Approximate Tuition Fees Local Students RM45,000* International Students RM50,000* *Subject to be reviewed annually. HELP University reserves the right to revise the information in line with updates from time to time. Programme Advisor Mr Luke Jesudasan, Chelliah email@example.com +603 2716 2000 ext. 2220
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