Bachelor of Communication (Marketing Communication) (Honours)

Learn about promotions, brand management, product launches and merchandising from the perspectives of business, marketing and management.

Overview

This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.

For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.

Intakes
Jan, May, Aug

Duration
3 years

Location
Subang Bestari

Indicative Total Fees (For Malaysian Students)
including Application Fee, Registration Fee, Resources Fee (Full) and Tuition Fee (Full) RM 79,400

Course Code
(R3/0323/6/0062) (03/30) (A6244)

Why study Bachelor of Communication (Marketing Communication) (Honours) at HELP?

HELP’s innovative and creative communication programmes prepare students for working across the media industry and beyond.

  • A three-year honours programme that emphasises the practical applications in contemporary communication settings.

  • Our courses are designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors.

  • Practical training through internships.

  • We are equipped with professional and industry standard broadcast studios and equipment to enhance the quality of its media, PR and communication graduates for ready employment anywhere.

Programme Overview

  • Entry Requirements

    • Applicants must have one of the following Entry requirements:

    • HELP Foundation in Arts / Foundation in Science
    • STPM At least 2 C’s
    • A-Level At least 2 passes
    • Senior Middle 3 (UEC) At Least 5 B’s (including English)
    • CPU 5 passes with a minimum average of 50%
    • SAM/TEE Examination At least 5 passes with a university aggregate of 50%
    • International Baccalaureate At least 24 points
    • Matriculation/Foundation At least CGPA of 2.00
    • Diploma At least CPA 2.00
    • Equivalent qualification

    International Student Only
    International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Here are the academic pathways for the Bachelor of Communication (Marketing Communication) (Honours).

  • Australia (February & July Intakes)

    • UNIVERSITY OF SOUTH AUSTRALIA

    • Bachelor of Communication and Media (2 + 1)

    UNIVERSITY NEW SOUTH WALES

    • Bachelor of Media (Public Relations and Advertising) (1 + 2)
    • Bachelor of Media (Screen and Sound Production) (1 + 2)

    EDITH COWAN UNIVERSITY

    • Bachelor of Media and Communication (2 + 1)
    • Bachelor of Design (2 + 1)

    UNIVERSITY OF QUEENSLAND

    • Bachelor of Communication (1.5 + 1.5)

    DEAKIN UNIVERSITY

    • Bachelor of Arts (1 + 2 / 1.5 + 1.5 / 2 + 1)
    • Bachelor of Communication (1 + 2)
    • Bachelor of Film, Television & Animation (1.5 + 1.5)

    QUEENSLAND UNIVERSITY OF TECHNOLOGY

    • Bachelor of Creative Industries (1 + 2)

    MURDOCH UNIVERSITY

    • Bachelor of Creative Media (Photography) (1 + 2)

  • United Kingdom (September Intakes)

    • HERTFORDSHIRE UNIVERSITY

    • BA (Hons) Mass Communication (2 + 1)

    UNIVERSITY COLLEGE BIRMINGHAM

    • BA (Hons) Digital Marketing (2 + 1)

    ROBERT GORDON UNIVERSITY, SCOTLAND

    • BA (Hons) Media (2 + 1)
    • BA (Hons) Public Relations (2 + 1)

    SWANSEA UNIVERSITY

    • BA (Hons) Media and Communication (1 + 2)

    MIDDLESEX UNIVERSITY

    • BA (Hons) Advertising, PR and Branding (2 + 1)

Here are the career pathways for graduates who complete the Bachelor of Communication (Marketing Communication) (Honours) programme. The graduates can further their studies and do a postgraduate degree to further unlock more career pathways.

  • For Graduates with a Bachelor's Degree

    • Communication
    • Corporate Communication
    • Marketing Communication
    • Social Media Manager
    • Digital Marketing Manager
    • Advertising
    • Public Relations
    • Broadcasting
    • Journalism
    • Editor
    • Director
    • Event Marketing
    • Media Buyer