Bachelor of Communication (Media Studies) (Hons)

Pursue the career of your dreams in film, television, print and digital communication

Overview

If you have an innate desire to pursue a career in film, television, print and/or digital communication, then this specialisation is the right option for you. The media studies programme takes an integrated approach and a broader look at media in all its forms, so that our graduates are prepared for both traditional and non-traditional media careers.

Our curriculum allows students to creatively express themselves via journalistic writing and editing for various media platforms, communicating ideas through short films, documentaries, photography and design, as well as media management and marketing.

Intakes
Jan, May, Aug

Duration
3 years

Location
Subang Bestari

Indicative Total Fees
including Application Fee, Registration Fee, Resources Fee (Full) and Tuition Fee (Full) RM 76,950

Course Code
(R3/0323/6/0063) (03/30) (A6242)

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Why study Bachelor of Communication (Media Studies) (Hons) at HELP?

HELP’s innovative and creative communication programmes prepare students for working across the media industry and beyond.

A three-year honours programme that emphasises the practical applications in contemporary communication settings.
Our courses are designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors.
Practical training through internships.
We are equipped with professional and industry standard broadcast studios and equipment to enhance the quality of its media, PR and communication graduates for ready employment anywhere.

Programme Overview

3-year programme
30 subjects to be completed

January Semester

Long semester (14 weeks)
4 – 5 subjects to be taken

May Semester

Short semester (7 weeks)
2 – 3 subjects to be taken

August Semester

Long semester (14 weeks)
4 – 5 subjects to be taken

10 Common Core Subjects

MCH1014 Mass Communication
MCH1024 Public Speaking
MCH1034 Business Communication
MCH1044 Multimedia Design
MCH1054 Writing Mass Media
MCH1064 Journalism
MCH1074 Human Communication
MCH1084 Entrepreneurship
MCH1094 English for Academic Purposes
MCH1004 Marketing Communication

MPU 1 (Compulsory)

MPU3183 Penghayatan Etika dan Peradaban (Local Students)
MPU3193 Falsafah dan Isu Semasa (Local Students)
MPU3193 Falsafah dan Isu Semasa (International Students)
MPU3143 Bahasa Melayu Komunikasi 2 (International Students)

6 Core Subjects

MCH2014 Communication Theories
MCH2024 Communication Law & Ethics
MCH2034 Intercultural Communication
MCH2114 Advertising
MCH2124 Consumer Behaviour
MCH2074 Social Research Methods

2 Electives

MCH2204 Information Technology, Mass Media & Society
MCH2304 Communication in the Workplace

MPU2/MPU3 (Choose One)

MPU3213 Bahasa Kebangsaan A*
A*Gen Careers in Malaysia and Beyond

*Compulsory for local student who did not have credit in BM SPM

6 Core Subjects

MCH3016 Dissertation
MCH3034 Media Planning
MCH3104 Advertising Copywriting
MCH3054 Social Media and Mobile Marketing
MCH3124 Advertising Campaign
MCH3078 Industrial Training

1 Elective

MCH3114 Creative Advertising Strategies

General Elective

GEN3513 Communication and Leadership Skills (Depending on subject availability)

MPU 4 (Choose One)

Co-Curriculum – Sports 2
MPU3432 Co-curriculum – Event Management 2

Applicants must have one of the following Entry requirements:

HELP Foundation in Arts / Foundation in Science
STPM At least 2 C’s
A-Level At least 2 passes
Senior Middle 3 (UEC) At Least 5 B’s (including English)
CPU 5 passes with a minimum average of 50%
SAM/TEE Examination At least 5 passes with a university aggregate of 50%
International Baccalaureate At least 24 points
Matriculation/Foundation At least CGPA of 2.00
Diploma At least CPA 2.00
Equivalent qualification

International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Here are the academic pathways for the Bachelor of Communication (Media Studies) (Hons).

UNIVERSITY OF SOUTH AUSTRALIA

Bachelor of Communication and Media (2 + 1)

UNIVERSITY NEW SOUTH WALES

Bachelor of Media (Public Relations and Advertising) (1 + 2)
Bachelor of Media (Screen and Sound Production) (1 + 2)

EDITH COWAN UNIVERSITY

Bachelor of Media and Communication (2 + 1)
Bachelor of Design (2 + 1)

UNIVERSITY OF QUEENSLAND

Bachelor of Communication (1.5 + 1.5)

DEAKIN UNIVERSITY

Bachelor of Arts (1 + 2 / 1.5 + 1.5 / 2 + 1)
Bachelor of Communication (1 + 2)
Bachelor of Film, Television & Animation (1.5 + 1.5)

QUEENSLAND UNIVERSITY OF TECHNOLOGY

Bachelor of Creative Industries (1 + 2)

MURDOCH UNIVERSITY

Bachelor of Creative Media (Photography) (1 + 2)

HERTFORDSHIRE UNIVERSITY

BA (Hons) Mass Communication (2 + 1)

UNIVERSITY COLLEGE BIRMINGHAM

BA (Hons) Digital Marketing (2 + 1)

ROBERT GORDON UNIVERSITY, SCOTLAND

BA (Hons) Media (2 + 1)
BA (Hons) Public Relations (2 + 1)

SWANSEA UNIVERSITY

BA (Hons) Media and Communication (1 + 2)

MIDDLESEX UNIVERSITY

BA (Hons) Advertising, PR and Branding (2 + 1)

Here are the career pathways for graduates who complete the Bachelor of Communication (Media Studies) (Hons) programme. The graduates can further their studies and do a postgraduate degree to further unlock more career pathways.

Journalist
News caster
Reporter
Corporate Communications
Public Relations
Public Affairs
Social Media Management
Advertising
Brand Management
Brand Strategist
Copywriter
Editor
Media
Broadcasting
Marketing
Producer