Bachelor in Marketing (Honours)

Get a a sound background in business, together with an understanding of marketing’s role within and between organisations.

Overview

In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.

In response to the exponential growth of computer technology, HELP has two new tracks for its marketing major — Digital Business track and E-Commerce track — to fulfil this Digital Transformation.

Graduates will also acquire decision-making skills and be innovative in their approach in problem-solving. They will gain critical thinking and communication skills to deal effectively with the changing business environment.

Intakes
Jan, Feb, May, Aug, Oct*

*Not available to students seeking credit exemptions

Duration
3 years

Location
Damansara Heights & Subang Bestari

Indicative Total Fees (For Malaysian Students)
including Application Fee, Registration Fee, Resources Fee (Full) and Tuition Fee (Full) RM 79,500

Course Code (R3/0415/6/0041) (10/29) (A5952)

Why study Bachelor in Marketing (Honours) at HELP?

The Faculty of Business, Economics and Accounting is distinguished for the quality of its academic staff and the depth of its programmes and its close links with the industry.

  • More than 40% of our lecturers have doctoral degrees in their specialised fields and most of our lecturers have more than 10 years of teaching experience at Universiti HELP and substantial corporate work experience.

  • The Industry Advisory Board ensures that the Business programmes offered by the faculty are relevant and meet the expectation of the industry.

  • Our students have won various competitions such as CPA AustraliaKMPG Case Competition, CIMB ASEAN Stock Challenge, Maybank Go Ahead. Challenge, EY Young Tax Professional of the Year, OSK Stock Market Challenge and many others.

  • Recognition accorded by world class universities, and accreditation from professional bodies

Programme Overview

  • Entry Requirements

    • Applicants must have one of the following Entry requirements:

    • Matriculation/Foundation or its equivalent Minimum CGPA of 2.00 out of 4.00**
    • Diploma (Level 4, MQF): Minimum CGPA 2.00 out of 4.00
    • STPM: Minimum Grade C (GP 2.0) in any TWO subjects
    • Advanced Diploma (Level 5, MQF): Minimum CGPA of 2.00 out of 4.00
    • Sijil Tinggi Agama Malaysia (STAM): Minimum grade of Jayyid (good)
    • Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM): Subjected to Senate / Academic Board’s approval
    • Diploma Lanjutan Kemahiran Malaysia (DLKM): Subjected to Senate / Academic Board’s approval
    • A-Level: 2 passes
    • Senior Middle 3 (UEC): 5 B’s***
    • CPU: 5 passes with a minimum average of 50%
    • Australian Matriculation Programmes: University Aggregate of 50% or ATAR score of at least 50 for various programmes
    • Equivalent qualification

      • * *The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
      ***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

    • ENGLISH REQUIREMENT (International Students): Minimum IELTS 5.5 or equivalent International English Language qualification

HELP University has strong partnerships with many international universities. Our links extend to universities in Australia, UK, Ireland and New Zealand. Our bachelor’s degree students have the flexibility to plan for a 1+2 or 2+1 arrangements with many high-ranking universities that have collaborations with HELP University while our diploma students can plan for a 2+2 or 2+1 1⁄2 or even a 2+ 1⁄2+ 1 or 2+1+1 arrangements.

  • Australia / New Zealand

  • UK / US / Ireland

Here are the career pathways for graduates who complete the Bachelor in Marketing (Honours) programme. The graduates can further their studies and do a postgraduate degree to further unlock more career pathways.

  • Possible Career Pathways

    • Marketing
    • Social Media Manager
    • Chief Marketing Officer
    • PR Manager
    • Brand Manager
    • Content Marketing
    • Digital Marketing
    • Advertising
    • Event Marketing
    • Sales Manager
    • Analyst
    • Promotions Manager
    • Media Producer