Bachelor in International Business (Hons)

Get a broad foundation in business in addition to specialised studies in international management and international marketing.


This programme is designed for students who wish to specialise in courses that lead to a career in international business management. The programme provides a broad foundation in business in addition to specialised studies in international management and international marketing.

Upon completion of the programme, graduates will have learnt interpersonal, negotiation, and leadership skills. Graduates will have also learnt how to generate global and local creative strategies, as well as the skills to effectively implement them.

Jan, Feb, May, Aug, Oct*

*Not available to students seeking credit exemptions

3 years 

Damansara Heights & Subang Bestari

Indicative Total Fees 
including Application Fee, Registration Fee, Resources Fee (Full) and Tuition Fee (Full) RM 79,050

Course Code
(R2/0410/6/0019) (10/24) (A6238)

Why study Bachelor in International Business (Hons) at HELP?

The Faculty of Business, Economics and Accounting is distinguished for the quality of its academic staff and the depth of its programmes and its close links with the industry.

  • More than 40% of our lecturers have doctoral degrees in their specialised fields and most of our lecturers have more than 10 years of teaching experience at HELP University and substantial corporate work experience.

  • The Industry Advisory Board ensures that the Business programmes offered by the faculty are relevant and meet the expectation of the industry.

  • Our students have won various competitions such as CPA AustraliaKMPG Case Competition, CIMB ASEAN Stock Challenge, Maybank Go Ahead. Challenge, EY Young Tax Professional of the Year, OSK Stock Market Challenge and many others.

  • Recognition accorded by world class universities, and accreditation from professional bodies

Programme Overview

Entry Requirements
Transfer Options
Career Pathways
  • Programme Details

    • 3-year honours programme
    • 33 subjects including a graduation project
    • 14 weeks for full semester; 7 weeks for half semester
  • Seminar (Career Skills)

  • Seminars covering the following areas will be conducted and all students are required to attend. Although these seminars do not count as credits towards graduation, all HELP graduates must be trained in the following essential skills:

    • Resolving Conflict
    • Negotiation
    • Interpersonal Dynamics
    • Team Building
  • Year 1


    • ACC101 Financial Accounting 1
    • ACC103 Management Accounting 1
    • ECO101 Principles of Microeconomics
    • ECO102 Principles of Macroeconomics
    • ITC101 Information Technology for Business
    • LAW101 Business Law
    • MGT101 Principles of Management
    • MKT101 Principles of Marketing
    • QBM101 Business Statistics
  • Year 2 & 3


    • ECO203 International Economics
    • ECO204 International Trade
    • FIN201 Business Finance
    • FIN308 Multinational Corporate Finance
    • HRM201 Managing Human Resources
    • LAW305 International Business Law
    • MGT201 Organisational Behaviour
    • MGT203 Business Research
    • MGT212 Business Analytics for Decision Making
    • MGT301 Operations Management
    • MGT303 Corporate Policy & Strategy
    • MGT304 Strategic International Business Management
    • MGT305 Business Ethics & Social Responsibility
    • MKT302 Strategic Global Marketing
    • MGT400 Graduation Project

    And choose 3 electives of 4-credit value from any Year 2 or Year 3 subjects

  • Electives (Partial List)

    • CC201 Management Accounting 2
    • ACC291 Islamic Bank Management
    • ACC312 Reporting Framework & Accounting Practice
    • BBA301 Human Resource Analytics
    • BBA303 Marketing Analytics
    • BKG301 Comparative Banking Structure
    • BIP300 Business Internship Programme
    • COM200 Managerial Communication
    • ECO203 International Economics
    • FIN203 Financial Institutions Instruments and Markets
    • FIN204 Investment Analysis & Decision Making
    • FIN206 Introduction to Technical Analysis & Trading
    • FIN207 Mergers & Acquisitions
    • FIN301 Corporate Finance
    • ITC201 Principles of Web Design
    • ITC304 Digital Payment and Security
    • LAW201 Company Law
    • LAW305 International Business Law
    • LAW311 Cyberlaw & Ethics
    • MAT201 Business Mathematics
    • MGT200 Small Business Management
    • MGT201 Organisational Behaviour
    • MGT202 E-Business
    • MGT204 Asian Entrepreneurship & Innovation
    • MGT205 Asian Business Environment
    • MGT209 Production & Logistics Management
    • MGT211 E-Commerce
    • MGT300 Managing People across Cultures
    • MGT302 Change Management
    • MGT303 Corporate Policy & Strategy
    • MGT304 Strategic International Business Management
    • MGT305 Business Ethics & Social Responsibility
    • MGT312 E-Commerce Strategies
    • MKT206 Retail Management
    • MKT208 Brand Management
    • MKT212 Social Media Marketing
    • MKT213 Mobile Marketing
    • MKT301 Integrated Marketing Communications
    • MKT302 Strategic Global Marketing
    • MKT305 Strategic Marketing Relationship
    • MKT307 Environmental Marketing
    • MKT308 B2B Marketing
    • MKT313 Digital Product Management
    • MKT314 Search Marketing
    • QBM201 Advanced Business Statistics
  • MPU


    • MPU3183 Penghayatan Etika dan Peradaban
    • MPU3193 Falsafah dan Isu Semasa
    • MPU3143 Bahasa Melayu Komunikasi 2 (International students)

    MPU2 / MPU3

      • MPU3213 Bahasa Kebangsaan A***
      • MPU3373 A*Gen Careers in Malaysia & Beyond

    *** For Malaysian students without a credit in SPM Bahasa Melayu

    MPU4 (CHOOSE 1)

    • MPU3412 Co-curriculum – Sports 2
    • MPU3432 Co-curriculum – Event Management 2
  • Assessment


    Continuous assessment – 40%
    Final assessment – 60%

  • Entry Requirements

  • Applicants must have one of the following Entry requirements:

    • Matriculation/Foundation or its equivalent
      Minimum CGPA of 2.00 out of 4.00**
    • Diploma (Level 4, MQF)
      Minimum CGPA 2.00 out of 4.00
    • STPM
      Minimum Grade C (GP 2.0) in any TWO subjects
    • Advanced Diploma (Level 5, MQF)
      Minimum CGPA of 2.00 out of 4.00
    • Sijil Tinggi Agama Malaysia (STAM)
      Minimum grade of Jayyid (good)
    • Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM)
      Subjected to Senate / Academic Board’s approval
    • Diploma Lanjutan Kemahiran Malaysia (DLKM)
      Subjected to Senate / Academic Board’s approval
    • A-Level
      2 passes
    • Senior Middle 3 (UEC)
      5 B’s***
    • CPU
      5 passes with a minimum average of 50%
    • Australian Matriculation Programmes
      University Aggregate of 50% or ATAR score of at least 50 for various programmes
    • Equivalent qualification

    * *The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
    ***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

HELP University has strong partnerships with many international universities. Our links extend to universities in Australia, UK, Ireland and New Zealand. Our bachelor’s degree students have the flexibility to plan for a 1+2 or 2+1 arrangements with many high-ranking universities that have collaborations with HELP University while our diploma students can plan for a 2+2 or 2+1 1⁄2 or even a 2+ 1⁄2+ 1 or 2+1+1 arrangements.

  • Australia / New Zealand

  • UK / US / Ireland

Here are the career pathways for graduates who complete the Bachelor in International Business (Hons) programme. The graduates can further their studies and do a postgraduate degree to further unlock more career pathways.

  • Possible Career Pathways

    • Arbitrator
    • Business Development Manager
    • Data Scientist
    • External Auditor
    • Financial Trader
    • Marketing Executive
    • Human Resources Officer
    • Supply Chain Manager
    • Digital Marketer
    • Management Consultant
    • Public Relations
    • Recruitment Consultant
    • And many more