HELP University is proud to announce that Ms Rajesvare Rada, Senior Lecturer in the School of Hospitality & Tourism, has been appointed to the Pacific Asia Travel Association (PATA) Expert Pool in the category of Marketing, Sales and Trends. This prestigious recognition places her among a select group of 58 professionals from across the Asia-Pacific region who represent a wide range of expertise within the travel and tourism industry.
The PATA Expert Pool consists of experienced leaders in ten key topic areas, including sustainability, capacity building, crisis management, and technology. These professionals are frequently consulted for advisory services, research collaborations, and capacity-building initiatives. Ms Rajesvare’s profile is now featured in the members-only PATA Info Hub, which is regularly accessed by influential stakeholders from both public and private sectors throughout the region.
Ms. Rajesvare’s appointment is a testament to her significant contributions to the tourism sector. Beyond her new role in the PATA Expert Pool, she also serves as the Advisor for the PATA Malaysia HELP University Student Chapter (PATAMHUSC). Under her guidance, the chapter achieved a remarkable feat in 2024, winning the Best Sustainability Initiative award. Her expertise as an industry expert and speaker further solidifies her standing in the field.
Reflecting on the appointment, Ms Rajesvare expressed her gratitude and enthusiasm, stating, “This recognition is a true reward for my contributions and expertise in the tourism field. It is an honour to be part of a network that is actively shaping the future of tourism across the region. I hope to leverage this opportunity for both personal growth and the benefit of HELP University.”
The Pacific Asia Travel Association is widely recognised for its strong commitment to building a meaningful tourism economy across the Asia-Pacific. Its mission is to deliver long-term social, cultural, environmental and economic benefits through strategic, community-driven tourism initiatives. The PATA Expert Pool is a vital component of this mission, bringing together seasoned professionals who contribute to responsible, resilient and forward-thinking tourism solutions.
HELP University congratulates Ms Rajesvare Rada on this significant achievement and looks forward to her continued contributions to regional tourism development and academic excellence.