HELP and FMFF to Establish a Centre of Excellence for Logistics

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Press Release

In a ground-breaking collaboration, HELP University and the Freight Management and Freight Forwarding Organisation (FMFF) have signed a Memorandum of Understanding (MoU) signalling a pivotal moment in the evolution of education within the logistics sector.

The event was attended by key industry figures and university representatives.

Dato’ Tony Chia, President, of the Freight Management and Freight Forwarding Organisation (FMFF) and the Selangor Freight Forwarders and Logistics Association (SFFLA), set the tone by expressing his unwavering support for the establishment of the Centre of Excellence for Logistics by HELP University and FMFF.  This initiative is a pioneering endeavour in the country, which aims to facilitate the sharing of industry best practices with sector players, fostering growth and innovation. 

Mr Alvin Chua, Deputy President of SFFLA and Chairman of FMFF E&T, in his opening speech, underscored the organisation’s commitment to advancing education. He highlighted the strategic importance of the collaboration with HELP University in establishing a robust educational framework for the logistics industry. 

HELP University, represented by its Chancellor Professor Datuk Dr Paul Chan, revealed a loan grant of up to RM5 million, specifically earmarked for FMFF members and their family’s children. This grant demonstrates the university’s dedication in supporting education within the community.

“We are delighted to collaborate with FMFF in a range of educational and professional development courses for its members, their families, and the logistics and supply chain industry. Our focus is to build sustainable skills to enhance the role of Malaysia in the logistics and supply chain industry. With global disruptive changes happening, Malaysia must position itself to have a strategic niche in the global logistics network,” said Datuk Paul Chan.

“The FMFF-HELP synovative partnership also aims to offer joint professional certificate courses at the global level. The ESG and cybersecurity areas will also be highlighted. I thank the FMFF for their trust and support to create with HELP this exemplary model of university-industry collaboration.”

At the event, Dato’ Tony Chia emphasised the imperative need for industry players to focus on digitalisation and sustainability. He highlighted that such a focus is critical for enhancing competitiveness and staying relevant in the current business landscape.

The MOU, is a testament to the collaborative spirit between FMFF and HELP University, it outlines key points that are poised to shape the future of logistics education. These include the establishment of a Centre of Excellence for Logistics, development and offering of professional certificate programmes, promotion of careers for students in logistics, and recruitment of students for HELP University’s programmes amongst FMFF members. 

The signing ceremony, a symbolic gesture, solidified the commitment of both parties towards realizing these shared objectives. The event concluded with a gift exchange and souvenirs, fostering a sense of camaraderie and mutual appreciation.

This strategic partnership between FMFF and HELP University is not only about education but also about fostering excellence, providing valuable opportunities for students, and strengthening the bond between the industry and academia. The collaboration signifies a shared commitment to advancing the logistics sector and preparing the next generation of professionals.

Media Enquiries

Juliet Chan
Director, Corporate Communications
HELP University
T: 03-2716 2000 ext 2182


About FMFF

The Federation of Malaysian Freight Forwarders (FMFF) association is a National Logistics Association endorsed by the Ministry of Transport and dedicated to advancing and promoting excellence in the logistics and freight forwarding industry. 

About HELP University 

HELP University was founded in 1986 and it has developed into a leading institution of higher learning in Malaysia. HELP University offers a wide range of social science, and humanities programmes, and is renowned for its psychology, accounting, business, law, education, and IT programmes. 

In 2019, HELP University was awarded the Premier Digital Tech Institution (PDTI) status by the Malaysian Digital Economy Corporation (MDEC) for being a leading digital tech-focused institution that produces high quality graduates for the workforce.

In 2020 it was awarded an overall 5 Stars rating by the Quacquarelli Symonds (QS) an annual publication of university rankings. QS also awarded 5 Stars to HELP for the following categories: Teaching, Employability, Academic Development, Internationalisation, Facilities, Social Responsiveness, Inclusiveness, and Business and Management Studies (MBA). In 2021, HELP University was ranked No 1 among 650 universities in Asia for Outbound Student Exchange programmes by QS Rankings World University Ranking: Asia 2021.

Visit  for more information on HELP University.