This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.
For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.
Entry Requirements
Applicants must have one of the following Entry requirements:
- HELP Foundation in Arts / Foundation in Science
- STPM At least 2 C’s
- A-Level At least 2 passes
- Senior Middle 3 (UEC) At Least 5 B’s (including English)
- CPU 5 passes with a minimum average of 50%
- SAM/TEE Examination At least 5 passes with a university aggregate of 50%
- International Baccalaureate At least 24 points
- Matriculation/Foundation At least CGPA of 2.00
- Diploma At least CPA 2.00
- Equivalent qualification
International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.
Total Course Fees
RM 67,100
There is currently a waiver package available. Please e-mail fac@help.edu.my for more details.
Subject Listing (Year 1)
- MCH 101 Introduction to Mass Communication
- MCH 152 Introduction to Media Writing
- MCH 106 Information Tech, Mass Media and Society
- HAA 102 Introduction to Design
- HEC 101 Introduction to Microeconomics
- HEC 102 Introduction to Macroeconomics
- MCH 150 Introduction to Marketing Communication
- MCH 102 Public Speaking
- MCH 100 Social and Business Communication
- √ Year 1 Free Elective
- √ Year 1 Free Elective
Subject Listing (Year 2)
- MCH 260 Advanced Marketing Communication
- MCH 214 Advertising Copywriting
- HBA 200 Business Administration
- MCH 208 Communication in the Workplace
- MCH 250 Communication Theory
- MCH 206 Graphic Design
- HBA 212 Principles of Advertising
- MCH 215 Intercultural Communication
- HSO 210 Social Research Methods
- √ Year 2 Free Elective
- √ Year 2 Free Elective
Subject Listing (Year 3)
- MCH 322 Advertising Campaigns Activities
- MCH 314 Communication Law and Ethics
- HBA 318 Consumer Behaviour
- MCH 390 Honours Thesis
- MCH 321 Media Marketing
- MCH 317 Publication Design
- MCH 396 Practicum
- √ Year 3 Free Elective
- √ Year 3 Free Elective
Subject Listing (MPU)
5 COMPULSORY MPU SUBJECTS
MPU1 (CHOOSE 2 SUBJECTS)
- MPU3113 Hubungan Etnik (Malaysian students)
- MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian students)
- MPU3143 Bahasa Melayu Komunikasi 2 (International students)
- MPU3173 Pengajian Malaysia 3 (International students)
MPU2 (CHOOSE 1)
- MPU3213 Bahasa Kebangsaan A (for Malaysian students without a credit in SPM Bahasa Melayu)
- MPU3233 Leadership in Business
MPU3 (CHOOSE 1)
- MPU3313 Comparative Ethics for Malaysia
- MPU3323 Malaysian Constitution
- MPU3333 Malaysian Digital Transformation
- MPU3343 Career Pathways in the field of Behavioural Sciences in Malaysia
- MPU3353 Personal Financial Planning in Malaysia
- MPU3373 Goods & Services Tax in Malaysia
MPU4 (CHOOSE 1)
- MPU3412 Co-curriculum – Sport 2
- MPU3422 Co-curriculum – Community Service 2
- MPU3432 Co-curriculum – Event Management 2
Credit Transfer Programme - Australia (February & July Intakes)
UNIVERSITY OF SOUTH AUSTRALIA
- Bachelor of Communication and Media (2 + 1)
- Bachelor of Media (Public Relations and Advertising) (1 + 2)
- Bachelor of Media (Screen and Sound Production) (1 + 2)
- Bachelor of Media and Communication (2 + 1)
- Bachelor of Design (2 + 1)
- Bachelor of Communication (1.5 + 1.5)
- Bachelor of Arts (1 + 2 / 1.5 + 1.5 / 2 + 1)
- Bachelor of Communication (1 + 2)
- Bachelor of Film, Television & Animation (1.5 + 1.5)
- Bachelor of Creative Industries (1 + 2)
- Bachelor of Creative Media (Photography) (1 + 2)
Credit Transfer Programme - United Kingdom (September Intakes)
HERTFORDSHIRE UNIVERSITY
- BA (Hons) Mass Communication (2 + 1)
- BA (Hons) Digital Marketing (2 + 1)
- BA (Hons) Media (2 + 1)
- BA (Hons) Public Relations (2 + 1)
- BA (Hons) Media and Communication (1 + 2)
- BA (Hons) Advertising, PR and Branding (2 + 1)
I chose to study at HELP University because it is an excellent opportunity for me to gain knowledge at a top-level institution. HELP University has allowed me to not just open up to new cultures but also to gain various types of perspectives. I adore how the staffs and lecturers here are very outgoing and humble. They are always open to lend a hand and are very flexible when comes to discussion with students considering the fact it is all virtual learning now due to the COVID-19 pandemic. I love how we have lots of conversations in and out of class. HELP University is not only an academical place to me, but it is my family. We are all bonded by love, faith and understanding
It has been a great year since I've joined the Faculty of Arts & Communication. Lecturers and fellow mates are very friendly, which makes my journey a lot more fun. On top of that, they even push me out of my comfort zone to do better in every task given. The environment here is wondrous, and I know I can always reach out to anyone if I need them. The faculty does make me feel at home. It is a family. I do cherish the memories I've spent here with them..
The lecturers are very helpful when we ask for assistance and advice in terms of our studies. Being able to experience how film production works is also a plus point of being a student at HELP University.
Upon entering the Faculty of Arts and Communication in HELP University, I felt very welcomed and supported. All this is thanks to the friendly staff, students, and lecturers! Apart from making wonderful friends, I have had the opportunities to gain real-world, practical experience through the activities in clubs, such as Creative Productions Society and Radio Club. I am more than grateful to have pursued my education here.
English isn’t my primary language of communication, so when I joined HELP University, I was very much aware of the language barrier. I was a little worried, but contrary to what I thought, I made some really good friends who are from diverse backgrounds. I’m also thankful for the non-academic platforms the Faculty provided, such as student clubs, where I could improve my soft skills.
The first step was me stepping out of my comfort zone, but that would not have been possible without the right learning atmosphere. I am thankful that the Faculty provided a conducive environment for me to learn and enhance my skills.
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Why Communications @ HELP?
- A three-year honours programme that emphasises the practical applications in contemporary communication settings
- Our courses are designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors
- Practical training through internship
Make Us Your 1st Preference
Your heart says one thing and your head says another. Satisfy both, here and now.
Interested to find out more?
Join us today and make a difference to your future. With HELP University, you will be assured of world-class education at affordable prices.
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