Bachelor of Communication (Marketing Communication) (Hons)
Duration:
3 years
Intakes:
January 10, May 16, August 22
Campus:
HELP Damansara
Level of Study:
Undergraduate
Faculty:
Faculty of Arts and Communication
Course Code:
KPT/JPS (R/321/6/0146) (A6244) 03/20
About this course
This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching of new brands or rebranding through the various media.
For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.
Total Course Fees
RM 67,100
Subject Listing
- MCH 102 Public Speaking
- MCH 101 Introduction to Mass Communication
- MCH 100 Social and Business Communication
- MCH 152 Introduction to Media Writing
- MCH 106 Information Tech, Mass Media and Society
- HAA 102 Introduction to Design
- HEC 101 Introduction to Microeconomics
- HEC 102 Introduction to Macroeconomics
- MCH 150 Introduction to Marketing Communication
- √ Year 1 Free Elective
- √ Year 1 Free Elective
- MCH 215 Intercultural Communication
- MCH 250 Communication Theory
- HSO 210 Social Research Methods
- MCH 208 Communication in the Workplace
- HBA 200 Business Administration
- MCH 206 Graphic Design
- HBA 212 Principles of Advertising
- MCH 260 Advanced Marketing Communication
- MCH 214 Advertising Copywriting
- √ Year 2 Free Elective
- √ Year 2 Free Elective
- MCH 317 Publication Design
- MCH 390 Honours Thesis
- MCH 396 Practicum
- MCH 314 Communication Law and Ethics
- HBA 318 Consumer Behaviour
- MCH 321 Media Marketing
- MCH 322 Advertising Campaigns Activities
- √ Year 3 Free Elective
- √ Year 3 Free Elective
5 COMPULSORY MPU SUBJECTS
MPU1 (CHOOSE 2 SUBJECTS)
- MPU3113 Hubungan Etnik(Malaysian students)
- MPU3123 Tamadun Islam dan Tamadun Asia(Malaysian students)
- MPU3143 Bahasa Melayu Komunikasi 2(International students)
- MPU3173 Pengajian Malaysia 3(International students)
MPU2 (CHOOSE 1)
- MPU3213 Bahasa Kebangsaan A**For Malaysian students without a credit in SPM Bahasa Melayu
- MPU3233 Leadership in Business
MPU3 (CHOOSE 1)
- MPU3313 Comparative Ethics for Malaysia
- MPU3323 Malaysian Constitution
- MPU3333 Malaysian Digital Transformation
- MPU3343 Career Pathwayss in the field of Behavioural Sciences in Malaysia
- MPU3353 Personal Financial Planning in Malaysia
- MPU3373 Goods & Services Tax in Malaysia
MPU4 (CHOOSE 1)
- MPU3412 Co-curriculum – Sport 2
- MPU3422 Co-curriculum – Community Service 2
- MPU3432 Co-curriculum – Event Management 2
Entry Requirements
Applicants must have one of the following Entry requirements:
- HELP Foundation in Arts / Foundation in Science
- STPM
At least 2 C’s - A-Level
At least 2 passes - Senior Middle 3 (UEC)
At Least 5 B’s (including English) - CPU
5 passes with a minimum average of 50% - SAM/TEE Examination
At least 5 passes with a university aggregate of 50% - International Baccalaureate
At least 24 points - Matriculation/Foundation
At least CGPA of 2.00 - Diploma
At least CPA 2.00 - SPM/O-Level
At least 3 credits (including a pass in SPM English, Bahasa Malaysia and Sejarah) - Equivalent qualification
International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are first to enroll in the university Intensive English Programme (IEP) and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.
Academic Pathway
UNIVERSITY OF SOUTH AUSTRALIA
- Bachelor of Arts (Communication and Media Management) 2+1 Programme
- Bachelor of Public Relations (2+1) Programme
- Bachelor of Arts (Writing and Creative Communication) 2+1 Programme
- Bachelor of Communication (Media and Culture) 1½+1½ Programme
- Bachelor of Journalism (1½+1½) Programme
- Bachelor of Media Arts (1½+1½) Programme
UNIVERSITY OF QUEENSLAND
- Bachelor of Arts (1+2) Programme
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DEAKIN UNIVERSITY
- Bachelor of Arts (Public Relations)1+2 Programme
- Bachelor of Arts (Media and Communication) 1+2 Programme
UNIVERSITY OF MELBOURNE
- Bachelor of Arts (1+2) Programme
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EDITH COWAN UNIVERSITY
- Bachelor of Communication 1+2 Programme
- Bachelor of Creative Industries 1+2 Programme
UNIVERSITY OF THE SUNSHINE COAST, QUEENSLAND
- Bachelor of Communication 2+1 Programme
- Bachelor of Communication 2+2 Programme (progression from Diploma in Communication)
CHARLES STURT UNIVERSITY
- BA Communication (Advertising) 2+1 Programme
- BA Communication (Public Relations and Organisational Communication) 2+1 Programme
MURDOCH UNIVERSITY
- BA Public Relations 1+2 Programme or 2+1 Programme
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UNIVERSITY OF WOLLONGONG
- Bachelor of Communication and Media Studies (Marketing Communication and Advertising) 1+2 Programme
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BOND UNIVERSITY
- Bachelor of Arts (Communication) 1+2 Programme
- Bachelor of Arts (Journalism) 1+2 Programme
- Bachelor of Arts (Public Relations) 1+2 Programme
MACQUARIE UNIVERSITY, AUSTRALIA
- Bachelor of Communication (Media Studies) 1.5+1.5 Programme
- Bachelor of Communication (Journalism and Non-Fiction Writing) 1.5+1.5 Programme
- Bachelor of Communication (Public Relations and Social Media) 1.5+1.5 Programme
HERTFORDSHIRE UNIVERSITY
- BA (Hons) Mass Communication(Media Cultures) 2+1 Programme
Why Communications @ HELP?
- A three-year honours programme that emphasises the practical applications in contemporary communication settings
- Our courses are designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors
- Practical training through internship