This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.
For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.
Entry Requirements
Applicants must have one of the following Entry requirements:
- HELP Foundation in Arts / Foundation in Science
- STPM At least 2 C’s
- A-Level At least 2 passes
- Senior Middle 3 (UEC) At Least 5 B’s (including English)
- CPU 5 passes with a minimum average of 50%
- SAM/TEE Examination At least 5 passes with a university aggregate of 50%
- International Baccalaureate At least 24 points
- Matriculation/Foundation At least CGPA of 2.00
- Diploma At least CPA 2.00
- Equivalent qualification
International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.
Total Course Fees
RM 56,200
Programme Details
- 3-year programme
- 30 subjects to be completed
January Semester
- Long semester (14 weeks)
- 4 - 5 subjects to be taken
May Semester
- Short semester (7 weeks)
- 2 - 3 subjects to be taken
August Semester
- Long semester (14 weeks)
- 4 - 5 subjects to be taken
Subject Listing (Year 1)
10 Common Core Subjects
- MCH1014 Mass Communication
- MCH1024 Public Speaking
- MCH1034 Business Communication
- MCH1044 Multimedia Design
- MCH1054 Writing Mass Media
- MCH1064 Journalism
- MCH1074 Human Communication
- MCH1084 Entrepreneurship
- MCH1094 English for Academic Purposes
- MCH1004 Marketing Communication
- MPU3183 Penghayatan Etika dan Peradaban (Local Students)
- MPU3193 Falsafah dan Isu Semasa (Local Students)
- MPU3193 Falsafah dan Isu Semasa (International Students)
- MPU3143 Bahasa Melayu Komunikasi 2 (International Students)
Subject Listing (Year 2)
6 Core Subjects
- MCH2014 Communication Theories
- MCH2024 Communication Law & Ethics
- MCH2034 Intercultural Communication
- MCH2114 Advertising
- MCH2124 Consumer Behaviour
- MCH2074 Social Research Methods
- MCH2204 Information Technology, Mass Media & Society
- MCH2304 Communication in the Workplace
- MPU3213 Bahasa Kebangsaan A*
- A*Gen Careers in Malaysia and Beyond
Subject Listing (Year 3)
6 Core Subjects
- MCH3016 Dissertation
- MCH3034 Media Planning
- MCH3104 Advertising Copywriting
- MCH3054 Social Media and Mobile Marketing
- MCH3124 Advertising Campaign
- MCH3078 Industrial Training
- MCH3114 Creative Advertising Strategies
- GEN3513 Communication and Leadership Skills (Depending on subject availability)
- Co-Curriculum - Sports 2
- MPU3432 Co-curriculum - Event Management 2
Credit Transfer Programme - Australia (February & July Intakes)
UNIVERSITY OF SOUTH AUSTRALIA
- Bachelor of Communication and Media (2 + 1)
- Bachelor of Media (Public Relations and Advertising) (1 + 2)
- Bachelor of Media (Screen and Sound Production) (1 + 2)
- Bachelor of Media and Communication (2 + 1)
- Bachelor of Design (2 + 1)
- Bachelor of Communication (1.5 + 1.5)
- Bachelor of Arts (1 + 2 / 1.5 + 1.5 / 2 + 1)
- Bachelor of Communication (1 + 2)
- Bachelor of Film, Television & Animation (1.5 + 1.5)
- Bachelor of Creative Industries (1 + 2)
- Bachelor of Creative Media (Photography) (1 + 2)
Credit Transfer Programme - United Kingdom (September Intakes)
HERTFORDSHIRE UNIVERSITY
- BA (Hons) Mass Communication (2 + 1)
- BA (Hons) Digital Marketing (2 + 1)
- BA (Hons) Media (2 + 1)
- BA (Hons) Public Relations (2 + 1)
- BA (Hons) Media and Communication (1 + 2)
- BA (Hons) Advertising, PR and Branding (2 + 1)
I chose to study at HELP University because it is an excellent opportunity for me to gain knowledge at a top-level institution. HELP University has allowed me to not just open up to new cultures but also to gain various types of perspectives. I adore how the staffs and lecturers here are very outgoing and humble. They are always open to lend a hand and are very flexible when comes to discussion with students considering the fact it is all virtual learning now due to the COVID-19 pandemic. I love how we have lots of conversations in and out of class. HELP University is not only an academical place to me, but it is my family. We are all bonded by love, faith and understanding
Shweta Sekhon 
It has been a great year since I've joined the Faculty of Arts & Communication. Lecturers and fellow mates are very friendly, which makes my journey a lot more fun. On top of that, they even push me out of my comfort zone to do better in every task given. The environment here is wondrous, and I know I can always reach out to anyone if I need them. The faculty does make me feel at home. It is a family. I do cherish the memories I've spent here with them..
Hanis Syazrin Binti Saifuddin 
The lecturers are very helpful when we ask for assistance and advice in terms of our studies. Being able to experience how film production works is also a plus point of being a student at HELP University.
Praveena A/P Rajah Ganaesen 
Upon entering the Faculty of Arts and Communication in HELP University, I felt very welcomed and supported. All this is thanks to the friendly staff, students, and lecturers! Apart from making wonderful friends, I have had the opportunities to gain real-world, practical experience through the activities in clubs, such as Creative Productions Society and Radio Club. I am more than grateful to have pursued my education here.
Hana Balladares Ku 
English isn’t my primary language of communication, so when I joined HELP University, I was very much aware of the language barrier. I was a little worried, but contrary to what I thought, I made some really good friends who are from diverse backgrounds. I’m also thankful for the non-academic platforms the Faculty provided, such as student clubs, where I could improve my soft skills.
The first step was me stepping out of my comfort zone, but that would not have been possible without the right learning atmosphere. I am thankful that the Faculty provided a conducive environment for me to learn and enhance my skills.
Wang Yao Hui 
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Why Communications @ HELP?
- A three-year honours programme that emphasises the practical applications in contemporary communication settings
- Our courses are designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors
- Practical training through internship
Make Us Your 1st Preference
Your heart says one thing and your head says another. Satisfy both, here and now.
Interested to find out more?
Join us today and make a difference to your future. With HELP University, you will be assured of world-class education at affordable prices.
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