Bachelor of Communication (Marketing Communication) (Hons)

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Duration:
3 years

Intakes:
January 11, May 24, August 23, *October 11 *Special intake for new International students only

Campus:
HELP Damansara

Level of Study:
Undergraduate

Faculty:
Faculty of Arts and Communication

Course Code:
KPT/JPS (R/321/6/0146) (A6244) 03/20

About this course

This programme takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching or rebranding brands the various media.

For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.

Total Course Fees

RM 67,100

There is currently a waiver package available. Please e-mail fac@help.edu.my for more details.

Subject Listing

Year 1

MCH 101 Introduction to Mass Communication
MCH 152 Introduction to Media Writing
MCH 106 Information Tech, Mass Media and Society
HAA 102 Introduction to Design
HEC 101 Introduction to Microeconomics
HEC 102 Introduction to Macroeconomics
MCH 150 Introduction to Marketing Communication

MCH 102 Public Speaking
MCH 100 Social and Business Communication
√ Year 1 Free Elective
√ Year 1 Free Elective

Year 2

MCH 260 Advanced Marketing Communication
MCH 214 Advertising Copywriting
HBA 200 Business Administration
MCH 208 Communication in the Workplace
MCH 250 Communication Theory
MCH 206 Graphic Design

HBA 212 Principles of Advertising
MCH 215 Intercultural Communication
HSO 210 Social Research Methods
√ Year 2 Free Elective
√ Year 2 Free Elective

Year 3

MCH 322 Advertising Campaigns Activities
MCH 314 Communication Law and Ethics
HBA 318 Consumer Behaviour
MCH 390 Honours Thesis
MCH 321 Media Marketing

MCH 317 Publication Design
MCH 396 Practicum
√ Year 3 Free Elective
√ Year 3 Free Elective

MPU

5 COMPULSORY MPU SUBJECTS

MPU1 (CHOOSE 2 SUBJECTS)

MPU3113 Hubungan Etnik(Malaysian students)
MPU3123 Tamadun Islam dan Tamadun Asia(Malaysian students)

MPU3143 Bahasa Melayu Komunikasi 2(International students)
MPU3173 Pengajian Malaysia 3(International students)

MPU2 (CHOOSE 1)

MPU3213 Bahasa Kebangsaan A**For Malaysian students without a credit in SPM Bahasa Melayu

MPU3233 Leadership in Business

MPU3 (CHOOSE 1)

MPU3313 Comparative Ethics for Malaysia
MPU3323 Malaysian Constitution
MPU3333 Malaysian Digital Transformation

MPU3343 Career Pathwayss in the field of Behavioural Sciences in Malaysia
MPU3353 Personal Financial Planning in Malaysia
MPU3373 Goods & Services Tax in Malaysia

MPU4 (CHOOSE 1)

MPU3412 Co-curriculum – Sport 2
MPU3422 Co-curriculum – Community Service 2

MPU3432 Co-curriculum – Event Management 2

Entry Requirements

Applicants must have one of the following Entry requirements:

HELP Foundation in Arts / Foundation in Science
STPM At least 2 C’s
A-Level At least 2 passes
Senior Middle 3 (UEC) At Least 5 B’s (including English)
CPU 5 passes with a minimum average of 50%
SAM/TEE Examination At least 5 passes with a university aggregate of 50%
International Baccalaureate At least 24 points
Matriculation/Foundation At least CGPA of 2.00
Diploma At least CPA 2.00
Equivalent qualification

International Student Only

International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Academic Pathway

Australia (February & July intakes)

UNIVERSITY OF SOUTH AUSTRALIA

Bachelor of Arts (Communication and Media Management) 2+1 Programme
Bachelor of Public Relations (2+1) Programme
Bachelor of Arts (Writing and Creative Communication) 2+1 Programme

Bachelor of Communication (Media and Culture) 1½+1½ Programme
Bachelor of Journalism (1½+1½) Programme
Bachelor of Media Arts (1½+1½) Programme

UNIVERSITY OF QUEENSLAND

Bachelor of Arts (1+2) Programme

DEAKIN UNIVERSITY

Bachelor of Arts (Public Relations)1+2 Programme

Bachelor of Arts (Media and Communication) 1+2 Programme

United Kingdom (September Intake)

HERTFORDSHIRE UNIVERSITY

BA (Hons) Mass Communication(Media Cultures) 2+1 Programme

UNIVERSITY COLLEGE BIRMINGHAM

BA (Hons) Digital Marketing 2+1 Programme

ROBERT GORDON UNIVERSITY, SCOTLAND

BA (Hons) Media 2+1 Programme
BA (Hons) Public Relations 2+1 Programme

Why Communications @ HELP?

A three-year honours programme that emphasises the practical applications in contemporary communication settings
Our courses are designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors
Practical training through internship

Bachelor of Communication (Marketing Communication) (Hons)

About this course

Total Course Fees

Subject Listing

Entry Requirements

International Student Only

Academic Pathway

Why Communications @ HELP?

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