Bachelor of Business (Entrepreneurship) (Hons)

Campus

HELP Damansara

Level of Study

Undergraduate

Duration

3 years 

Intakes

Jan 5, Mar 2*, May 18, Aug 17, Oct 12*

* Not available to students seeking credit exemption

Course Code

KPT/JPS (R2/340/6/0388) (A10830) 10/24

Entrepreneurship creates value and contributes to all-round progress. It is an integrated discipline that draws on knowledge and skills developed in a variety of areas. Entrepreneurial endeavours are successful when students are able to identify and assess opportunities, and enable action to be taken to pursue these opportunities.

The programme’s curriculum blends the traditional components of a management education with the study of the relevant content, skill, and critical areas that uniquely define entrepreneurship. Through a combination of academic and clinical experiences, students are able to develop an appreciation and understanding of the entrepreneurial process. Upon completion of the programme, graduates will understand the motivations, behaviours, and strategies necessary to create, implement, and sustain new ideas and ventures.

Applicants must have one of the following Entry requirements:

  • Matriculation/Foundation or its equivalent
    Minimum CGPA of 2.00 out of 4.00**
  • Diploma (Level 4, MQF)
    Minimum CGPA 2.00 out of 4.00
  • STPM
    Minimum Grade C (GP 2.0) in any TWO subjects
  • Advanced Diploma (Level 5, MQF)
    Minimum CGPA of 2.00 out of 4.00
  • Sijil Tinggi Agama Malaysia (STAM)
    Minimum grade of Jayyid (good)
  • Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM)
    Subjected to Senate / Academic Board’s approval
  • Diploma Lanjutan Kemahiran Malaysia (DLKM)
    Subjected to Senate / Academic Board’s approval
  • A-Level
    2 passes
  • Senior Middle 3 (UEC)
    5 B’s***
  • CPU
    5 passes with a minimum average of 50%
  • Australian Matriculation Programmes
    University Aggregate of 50% or ATAR score of at least 50 for various programmes
  • Equivalent qualification
* *The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

  • 3-year honours programme
  • 31 subjects including a graduation project
  • 14 weeks for full semester; 7 weeks for half semester

Seminars covering the following areas will be conducted and all students are required to attend. Although these seminars do not count as credits towards graduation, all HELP graduates must be trained in the following essential skills:

  • Resolving Conflict
  • Negotiation
  • Interpersonal Dynamics
  • Team Building

RM 63,300

9 COMPULSORY SUBJECTS

  • ACC101 Financial Accounting 1
  • ACC103 Management Accounting 1
  • ECO101 Principles of Microeconomics
  • ECO102 Principles of Macroeconomics
  • ITC101 Information Technology for Business
  • LAW101 Business Law
  • MGT101 Principles of Management
  • MKT101 Principles of Marketing
  • QBM101 Business Statistics

ENTREPRENEURSHIP (15 COMPULSORY SUBJECTS)

  • FIN201 Business Finance
  • HRM201 Managing Human Resources
  • MGT200 Small Business Management
  • MGT203 Business Research
  • MGT204 Asian Entrepreneurship & Innovation
  • MGT206 Introduction to Entrepreneurial Behaviour
  • MGT207 New Venture Creation
  • MGT208 Franchising
  • MGT212 Business Analytics for Decision Making
  • MGT301 Operations Management
  • MGT307 Strategic Planning For Entrepreneurs
  • MGT310 Corporate Venturing
  • MGT311 Entrepreneurship Business Plan
  • MKT305 Strategic Marketing Relationship
  • MGT400 Graduation Project

And choose 3 electives from any Year 2 or Year 3 subjects (2 of them must be Year 3 subjects

 

Electives (Partial List)

  • ACC201 Management Accounting 2
  • ACC291 Islamic Bank Management
  • ACC312 Reporting Framework & Accounting Practice
  • BBA301 Human Resource Analytics
  • BBA303 Marketing Analytics
  • BKG301 Comparative Banking Structure
  • BIP300 Business Internship Programme
  • COM200 Managerial Communication
  • ECO203 International Economics
  • FIN203 Financial Institutions Instruments and Markets
  • FIN204 Investment Analysis & Decision Making
  • FIN206 Introduction to Technical Analysis & Trading
  • FIN207 Mergers & Acquisitions
  • FIN301 Corporate Finance
  • ITC201 Principles of Web Design
  • ITC304 Digital Payment and Security
  • LAW201 Company Law
  • LAW305 International Business Law
  • LAW311 Cyberlaw & Ethics
  • MAT201 Business Mathematics
  • MGT200 Small Business Management
  • MGT201 Organisational Behaviour
  • MGT202 E-Business
  • MGT204 Asian Entrepreneurship & Innovation
  • MGT205 Asian Business Environment
  • MGT209 Production & Logistics Management
  • MGT211 E-Commerce
  • MGT300 Managing People across Cultures
  • MGT302 Change Management
  • MGT303 Corporate Policy & Strategy
  • MGT304 Strategic International Business Management
  • MGT305 Business Ethics & Social Responsibility
  • MGT312 E-Commerce Strategies
  • MKT206 Retail Management
  • MKT208 Brand Management
  • MKT212 Social Media Marketing
  • MKT213 Mobile Marketing
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT305 Strategic Marketing Relationship
  • MKT307 Environmental Marketing
  • MKT308 B2B Marketing
  • MKT313 Digital Product Management
  • MKT314 Search Marketing
  • QBM201 Advanced Business Statistics

4 COMPULSORY MPU SUBJECTS MPU1 (CHOOSE 2 SUBJECTS)

  • MPU3183 Penghayatan Etika dan Peradaban
  • MPU3193 Falsafah dan Isu Semasa
  • MPU3143 Bahasa Melayu Komunikasi 2 (International students)
MPU2 / MPU3
  • MPU3213 Bahasa Kebangsaan A***
  • MPU3373 A*Gen Careers in Malaysia & Beyond
  • *** For Malaysian students without a credit in SPM Bahasa Melayu
MPU4 (CHOOSE 1)
  • MPU3412 Co-curriculum – Sports 2
  • MPU3432 Co-curriculum – Event Management 2

MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW:

Continuous assessment - 40%
Final assessment - 60%

Academic Pathway

HELP University has strong partnerships with many international universities. Our links extend to universities in Australia, UK, Ireland and New Zealand. Our bachelor’s degree students have the flexibility to plan for a 1+2 or 2+1 arrangements with many high-ranking universities that have collaborations with HELP University while our diploma students can plan for a 2+2 or 2+1 1⁄2 or even a 2+ 1⁄2+ 1 or 2+1+1 arrangements.

Why Business @ HELP?
  • Largest academic facility at HELP University
  • Qualified and remarkable lecturers
  • Industry advisory board
  • ..and many more
Make Us Your 1st Preference

Your heart says one thing and your head says another. Satisfy both, here and now.

Interested to find out more?

Join us today and make a difference to your future. With HELP University, you will be assured of world-class education at affordable prices.