Skureen Ma’s journey through education took some unexpected twists and turns, ultimately leading her to a vibrant career in Corporate Communications, a field she now thrives in as the Head Group of Corporate Communications for Malaysian Airports, managing a whopping 39 airports across Malaysia. Reflecting on her transition from studying psychology to corporate communications, Shukreen Ma shared, “I was initially drawn to psychology and had my sights set on a career with the Befrienders, a mental health hotline. However, life had other plans when I faced a personal tragedy with my father’s sudden passing. Amidst the turmoil, a wise lecturer suggested I explore communications instead, and that decision reshaped my path entirely.”

Shukreen attributes her success in corporate communications to her foundation in psychology, which equips her with a deep understanding of human behavior. “Studying psychology has revolutionized my approach to people management,” she explained. “Rather than fault-finding, I focus on understanding the root causes behind behaviors, fostering a more cohesive and motivated team.”

In the dynamic realm of corporate communications, Shukreen emphasizes the importance of intentionality. “Effective communication isn’t just about relaying information; it’s about driving behaviors and shaping perspectives,” she noted. “Understanding psychology guides us in tailoring messages to specific audiences, ensuring our communication resonates and motivates action.”

Navigating the complexities of team management, Shukreen relies on her psychological insights to foster collaboration and inspire her team. “Building a shared vision and infusing meaning into our work are paramount,” she emphasized. “Psychology has been instrumental in strengthening our connections and driving collective success.”

As Corporate Communications garners recognition as a strategic asset, Shukreen underscores the evolving landscape. “Gone are the days of traditional press releases; today’s communicators must embrace social media and AI to stay relevant,” she advised. “We’re no longer just storytellers; we’re data-driven strategists, shaping narratives in real-time.”

For aspiring communicators, Shukreen advocates continuous learning and networking. “Stay connected, stay curious,” she urged. “Join professional associations, seek out training opportunities, and never stop reading. It’s not just about staying informed; it’s about staying inspired and adaptable in an ever-changing industry.” In an era dominated by algorithms and digital noise, Shukreen emphasizes the importance of critical thinking. “Don’t just consume information. Analyze and synthesize it,” In closing, she concludes, “By harnessing AI and nurturing our analytical skills, we empower ourselves to navigate complexity and drive meaningful change.”