Bachelor of Communication (Public Relations) (Hons)

Get the professional skills and knowledge to work on developing beneficial relationships with consumers, media and government for your company or client.

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Overview

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.

For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.

Intakes
Jan, May, Aug

Duration
3 years

Location
Damansara Heights

Indicative Total Fees
including Application Fee, Registration Fee, Resources Fee (Full) and Tuition Fee (Full) RM 76,950

Course Code
(R3/0323/6/0064) (03/30) (A6243)

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Why study Bachelor of Communication (Public Relations) (Hons) at HELP?

HELP’s innovative and creative communication programmes prepare students for working across the media industry and beyond.

A three-year honours programme that emphasises the practical applications in contemporary communication settings.
Our courses are designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors.
Practical training through internships.
We are equipped with professional and industry standard broadcast studios and equipment to enhance the quality of its media, PR and communication graduates for ready employment anywhere.

Programme Overview

3-year programme
30 subjects to be completed

January Semester

Long semester (14 weeks)
4 – 5 subjects to be taken

May Semester

Short semester (7 weeks)
2 – 3 subjects to be taken

August Semester

Long semester (14 weeks)
4 – 5 subjects to be taken

10 Common Core Subjects

MCH1014 Mass Communication
MCH1024 Public Speaking
MCH1034 Business Communication
MCH1044 Multimedia Design
MCH1054 Writing Mass Media
MCH1064 Journalism
MCH1074 Human Communication
MCH1084 Entrepreneurship
MCH1094 English for Academic Purposes
MCH1004 Marketing Communication

MPU 1 (Compulsory)

MPU3183 Penghayatan Etika dan Peradaban (Local Students)
MPU3193 Falsafah dan Isu Semasa
MPU3193 Falsafah dan Isu Semasa (International Students)
MPU3143 Bahasa Melayu Komunikasi 2 (International Students)

7 Core Subjects

MCH2014 Communication Theories
MCH2024 Communication Law & Ethics
MCH2034 Intercultural Communication
MCH2094 Public Relations
MCH2074 Social Research Methods
MCH2104 Writing for Public Relations

2 Electives

MCH2064 Media Audience Analytics
MCH2084 Acting for Media and Film

MPU2/MPU3 (Choose One)

MPU3213 Bahasa Kebangsaan A*
MPU3373 A*Gen Careers in Malaysia and Beyond

*Compulsory for local student who did not have credit in BM SPM

6 Core Subjects

MCH3016 Dissertation
MCH3034 Media Planning
MCH3074 Public Relations Campaign
MCH3054 Social Media and Mobile Marketing
MCH3064 Crisis Communication
MCH3078 Industrial Training

1 Elective

MCH3084 Propaganda and Persuasion (Elective)

General Elective

GEN3513 Communication and Leadership Skills (Depending on subject availability)

MPU 3 (Compulsory)

MPU3373 A* Gen Careers in Malaysia and Beyond

MPU 4 (Choose One)

MPU3412 Co-Curriculum – Sports 2
MPU3432 Co-Curriculum – Event Management 2

Applicants must have one of the following Entry requirements:

HELP Foundation in Arts / Foundation in Science
STPM At least 2 C’s
A-Level At least 2 passes
Senior Middle 3 (UEC) At Least 5 B’s (including English)
CPU 5 passes with a minimum average of 50%
SAM/TEE Examination At least 5 passes with a university aggregate of 50%
International Baccalaureate At least 24 points
Matriculation/Foundation At least CGPA of 2.00
Diploma At least CPA 2.00
Equivalent qualification

International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

Here are the academic pathways for the Bachelor of Communication (Public Relations) (Hons).

UNIVERSITY OF SOUTH AUSTRALIA

Bachelor of Communication and Media (2 + 1)

UNIVERSITY NEW SOUTH WALES

Bachelor of Media (Public Relations and Advertising) (1 + 2)
Bachelor of Media (Screen and Sound Production) (1 + 2)

EDITH COWAN UNIVERSITY

Bachelor of Media and Communication (2 + 1)
Bachelor of Design (2 + 1)

UNIVERSITY OF QUEENSLAND

Bachelor of Communication (1.5 + 1.5)

DEAKIN UNIVERSITY

Bachelor of Arts (1 + 2 / 1.5 + 1.5 / 2 + 1)
Bachelor of Communication (1 + 2)
Bachelor of Film, Television & Animation (1.5 + 1.5)

QUEENSLAND UNIVERSITY OF TECHNOLOGY

Bachelor of Creative Industries (1 + 2)

MURDOCH UNIVERSITY

Bachelor of Creative Media (Photography) (1 + 2)

HERTFORDSHIRE UNIVERSITY

BA (Hons) Mass Communication (2 + 1)

UNIVERSITY COLLEGE BIRMINGHAM

BA (Hons) Digital Marketing (2 + 1)

ROBERT GORDON UNIVERSITY, SCOTLAND

BA (Hons) Media (2 + 1)
BA (Hons) Public Relations (2 + 1)

SWANSEA UNIVERSITY

BA (Hons) Media and Communication (1 + 2)

MIDDLESEX UNIVERSITY

BA (Hons) Advertising, PR and Branding (2 + 1)

Here are the career pathways for graduates who complete the Bachelor of Communication (Public Relations) (Hons) programme. The graduates can further their studies and do a postgraduate degree to further unlock more career pathways.

Public Relations
Journalist
Writer
Content Developer
Broadcast Journalist
Corporate Communications
International Communications
Crisis Communications
Public Affairs
Government Relations
Stakeholder Engagement
Editor
Sub-Editor