Marketing

In a world where people are gathered around social media and connected by internet platforms, marketing has become more relevant than ever, helping a company promote and sell products or services to consumers across national borders, natural barriers and even time zones.

Times Square marketing digital billboards

Interested in Marketing?

At its core, marketing seeks to take a product or service, identify its ideal customers, and draw the customers’ attention to the product or service available (Twin, 2023)

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

Professionals who work in a corporation’s marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.

Though traditional marketing is still prevalent, digital marketing now allows companies to engage in newsletter, social media, affiliate, and content marketing strategies. With great competition in markets arising from deregulation, technological change and globalisation, marketing professionals with a clear understanding of marketing, and the skills to take advantage of these developments, will have an edge over others.

Why study Marketing at HELP?

The HELP Business (Marketing) Programme will impart decision-making skills, innovative approaches in problem-solving, critical thinking and communication skills so that our graduates have the skills to deal effectively with the continually changing business environment. This programme is designed to provide students with:

  • A sound background in business

  • An understanding of marketing’s role within and between organisations

  • Current theories and latest research in Marketing

  • Digital business skills

  • An E-Commerce framework and mindset

The Faculty of Business, Economics and Accounting is distinguished for the quality of its academic staff and the depth of its programmes and its close links with the industry.

  • More than 40% of our lecturers have doctoral degrees in their specialised fields and most of our lecturers have more than 10 years of teaching experience at HELP University and substantial corporate work experience.

  • The Industry Advisory Board ensures that the Business programmes offered by the faculty are relevant and meet the expectation of the industry.

  • Our students have won various competitions such as CPA AustraliaKMPG Case Competition, CIMB ASEAN Stock Challenge, Maybank Go Ahead. Challenge, EY Young Tax Professional of the Year, OSK Stock Market Challenge and many others.

  • Recognition accorded by world class universities, and accreditation from professional bodies

Apply to study Marketing at HELP

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Career Pathways for Marketing

The marketing sector is popular and very competitive. You can find roles within all industry sectors as all organisations have some form of marketing element within them. The size and number of opportunities can vary but roles exist in a variety of places from financial and consumer companies to not-for-profit organisations like charities and local government. There are, of course, organisations that provide specialised marketing and promotional services.
  • Brand Manager
  • Market Consultant
  • Marketing Communication Manager
  • Product Manager
  • Sales Manager
  • Media Consultant
  • SEO Specialist
  • Marketing Analyst
  • Social Media Marketing Consultant
  • Event and Promotions Coordinator

Marketing Programmes

Undergraduate Programmes