Premier Programmes in Business, Accounting and Management

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The Faculty of Business, Economics, and Accounting (FBEA) of HELP University is one of the largest business schools in the region, with a reputation for nurturing highly employable graduates who have been offered jobs even before they graduate or head-hunted by multinational companies.

The FBEA’s wide range of specialisations comprise Economics, Accounting, Finance, Management, Entrepreneurship, International Business, Business Psychology, Hospitality Management, Tourism Management and Human Resource Management. Its degrees are widely accepted for credit transfer to top universities, or for accreditation by professional bodies.

Much of the success is due to the teaching and learning pedagogy employed by the FBEA.

Emphasis is placed on active learning through team-based projects and business simulation using real cases. Underlying the effective pedagogy is the experience of the faculty members with a long and deep familiarity with a wide spectrum of industries and enterprises. Many of them also act as advisers, examiners and curriculum consultants to professional bodies.

This is coupled with their deep commitment to offer counselling and guidance to students at odd hours and times. The strong bonds cultivated in this way smoothens and enhances the learning process.

The results significantly enhance the attractiveness of the programmes. Credits earned by the students are widely accepted for admission into Year 2 of degree programmes in topuniversities in the UK, Australia and NZ, including Queensland, New South Wales, Western Australia, Macquarie, Leeds and Liverpool.

Of special note is the FBEA’s exclusive 2+1 transfer to the University of Queensland (UQ), one of Australia’s top five universities. Students also consistently win scholarships of up to 100% offered by UQ.

In China, FBEA has a 2+2 arrangement with Dongbei University of Finance and Economics which is ranked among the top 5 for Economics and Finance, top 6 for Accounting and top 10 for Tourism Management.

Full recognition and accreditation are also accorded by professional bodies like ACCA, ICAEW, CFA, CPA Australia and MIA to fast-track FBEA graduates’ qualifying for full professional status.

In preparation for the Data Economy and e-Entrepreneurship, the FBEA curricula have a special focus on tech-based modules such as Fintech, Business Analytics and AI; these are aimed at producing entrepreneurial, global-minded and future-skilled graduates to meet the requirements of IR 4.0.

HELP also has one of the largest Bloomberg finance labs among private universities in Malaysia to provide students with a hands-on live stock-trading experience augmented by a simulation trading lab.

Further enriching the FBEA students’ learning experience in line with the rise of the data economy is the Certificate in Data and Business Analytics course available to all HELP students without charge. FBEA students can also obtain a Bloomberg Market Concepts certificate working at their own pace on the Bloomberg terminals. In partnership with the Alibaba Business School, FBEA offers students training in e-Commerce and e-Entrepreneurship skills and strategies which they can apply globally via the extensive business networks of Alibaba as a global conglomerate.

An important component of FBEA’s portfolio are the Hospitality Management and Tourism Management programmes.

These programmes aim to produce personnel to service the highly lucrative hospitality and tourism industries in Asia and globally. They have proven to be popular and have produced some top class professionals holding senior management posts in hotels like the Hilton and JW Marriott in Bangkok and Hanoi. Students have ample scope to develop their career mobility globally owing to HELP University’s wide network of business associates and partners who provide job, training and internship opportunities.

A clear testimony of the high standard of FBEA’s performance is the extension of the Premier Digital Tech University award (originally given to HELP University) specifically to FBEA’s programmes, in recognition of its efforts in embedding Data Analytics and Data Science elements in its courses.

This reputation was subsequently enhanced with the award of a maximum 5 Star Rating from QS (Quacquarelli Symonds), one of the most widely respected university ratings in the world in recognition of the exceptional quality of Business and Management Studies offered by HELP University.

Studying in the FBEA is an enriching and life-enhancing experience. From a long involvement in the field, it has developed the right pedagogy to nurture students to excel in academics, entrepreneurship and management.

Some names stand out in the long roll-call of FBEA achievers: Dr Kelvin Tan transferred with a HELP Diploma in Business to UQ and graduated with a BCom (Finance) with First Class Honours. After joining the faculty of the UQ Business School (recognised as a world-leading provider of business and management education and research), his research expertise in capital structure, corporate finance and econometrics earned him an invitation to undertake applied research for the Australian finance industry.

Of the many FBEA teams who have won competitions at the national and regional level, the HELP team of Terrell Thu, Jasmyn Lee and Owen Puah emerged among the top 3 in the CPA Australia-KPMG Case Competition. On the strength of their performance, they were offered jobs by KPMG.

CPA Autralia KPMG competition winners HELP University
For excelling in the CPA Australia-KPMG competition, Terrell Thu, Jasmyn Lee and Owen Puah were offered jobs by KPMG even before they graduated.

HELP’s Business programmes are offered in the Damansara Heights and Subang 2 campus.

For more information, please visit our website, or call 03-2716 2000.


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Faculty of Business, Economics, and Accounting




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