Esther Goh has been, since 2019, Shopee Category Manager, responsible for developing key B2C beauty and FMCG brands, and managing key C2C sellers and traders. Previously, for more than eight years, Esther was with Accenture, from 2010, as Talent and Organisation Consultant – managing talent and people strategy, and culture and change management, then later in 2015, as Business Strategy Manager – managing growth and customer, and digital transformation, strategy.

Esther registered for the HELP University American Degree Programme (ADP), and commenced the ADP in 2006 under HELP’s Distinction Partial Scholarship. She transferred to Australia with recognition of prior learning for undergraduate studies in psychology, graduating with her Bachelor of Psychology degree awarded by the University of South Australia’s (UniSA). She advanced to Flinders University for postgraduate studies, graduating with Master of Disabilty Studies.

Esther had completed school education at SMK Seri Bintang, (Utara), Kuala Lumpur, scoring 8 As and 1 B for her SPM in 2003.

“Memorable best describes the two and a half years I spent as a HELP ADP (Psychology Major) student. I learnt not just academic theories of what psychology is and isn’t, but was empowered by forward-thinking lecturers who encouraged us to go above and beyond the classroom in our critical thinking and research capabilities. The classroom wasn’t our only learning ground. HELP’s active partnerships with a wide network of organisations, in-house research colloquiums and symposiums gave students a foretaste of what it would be like when they encounter the Real Deal. Indeed, I have HELP to thank for shaping who I am today”.