Bachelor of Communication (Public Relations) (Hons)

Campus

HELP Damansara

Level of Study

Undergraduate

Duration

3 years

Intakes

January 11, May 24, August 23, *October 11 *Special intake for new International students only

Course Code

KPT/JPS (R/342/6/0117) (A6243 ) 03/20

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.


For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.

Applicants must have one of the following Entry requirements:

    • HELP Foundation in Arts / Foundation in Science
    • STPM At least 2 C’s
    • A-Level At least 2 passes
    • Senior Middle 3 (UEC) At Least 5 B’s (including English)
    • CPU 5 passes with a minimum average of 50%
    • SAM/TEE Examination At least 5 passes with a university aggregate of 50%
    • International Baccalaureate At least 24 points
    • Matriculation/Foundation At least CGPA of 2.00
    • Diploma At least CPA 2.00
    • Equivalent qualification

International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

RM 67,100


There is currently a waiver package available. Please e-mail fac@help.edu.my for more details.

  • MCH 101 Introduction to Mass Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • MCH 150 Introduction to Marketing Communication
  • MCH 125 Introduction to SociologyMCH 102 Public Speaking
  • MCH 121 Public Relations
  • MCH 100 Social and Business Communication
  • √ Year 1 Free Elective
  • √ Year 1 Free Elective

  • MCH 250 Communication Theory
  • MCH 208 Communication in the Workplace
  • MCH 215 Intercultural Communication
  • MCH 230 Public Relations Case Studies
  • MCH 240 Public Relations Management
  • MCH 241 Public Opinion and Propaganda
  • MCH 231 Public Relations Writing
  • HSO 210 Social Research Methods
  • MCH 251 Theories of Media
  • √ Year 2 Free Elective
  • √ Year 2 Free Elective

  • MCH 314 Communication Law and Ethics
  • MCH 370 Crisis and Issues Management
  • MCH 390 Honours Thesis
  • MCH 317 Publication Design
  • MCH 316 Public Relations Audit
  • MCH 360 Public Relations Strategies and Campaign
  • MCH 396 Practicum
  • √ Year 3 Free Elective
  • √ Year 3 Free Elective

5 COMPULSORY MPU SUBJECTS

MPU1 (CHOOSE 2 SUBJECTS)

  • MPU3113 Hubungan Etnik (Malaysian students)
  • MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian students)
  • MPU3143 Bahasa Melayu Komunikasi 2 (International students)
  • MPU3173 Pengajian Malaysia 3 (International students)

MPU2 (CHOOSE 1)

  • MPU3213 Bahasa Kebangsaan A (for Malaysian students without a credit in SPM Bahasa Melayu)
  • MPU3233 Leadership in Business

MPU3 (CHOOSE 1)

  • MPU3313 Comparative Ethics for Malaysia
  • MPU3323 Malaysian Constitution
  • MPU3333 Malaysian Digital Transformation
  • MPU3343 Career Pathways in the field of Behavioural Sciences in Malaysia
  • MPU3353 Personal Financial Planning in Malaysia
  • MPU3373 Goods & Services Tax in Malaysia

MPU4 (CHOOSE 1)

  • MPU3412 Co-curriculum – Sport 2
  • MPU3422 Co-curriculum – Community Service 2
  • MPU3432 Co-curriculum – Event Management 2

UNIVERSITY OF SOUTH AUSTRALIA

  • Bachelor of Arts (Communication and Media Management) 2+1 Programme
  • Bachelor of Public Relations (2+1) Programme
  • Bachelor of Arts (Writing and Creative Communication) 2+1 Programme
  • Bachelor of Communication (Media and Culture) 1½+1½ Programme
  • Bachelor of Journalism (1½+1½) Programme
  • Bachelor of Media Arts (1½+1½) Programme
UNIVERSITY OF QUEENSLAND
  • Bachelor of Arts (1+2) Programme
DEAKIN UNIVERSITY
  • Bachelor of Arts (Public Relations)1+2 Programme

HERTFORDSHIRE UNIVERSITY

  • BA (Hons) Mass Communication(Media Cultures) 2+1 Programme

UNIVERSITY COLLEGE BIRMINGHAM

  • BA (Hons) Digital Marketing 2+1 Programme

ROBERT GORDON UNIVERSITY, SCOTLAND

  • BA (Hons) Media 2+1 Programme
  • BA (Hons) Public Relations 2+1 Programme

psychology_slider_02
Why Communications @ HELP?
  • A three-year honours programme that emphasises the practical applications in contemporary communication settings
  • Our courses are designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors
  • Practical training through internship
Psych-130.jpg
Make Us Your 1st Preference

Your heart says one thing and your head says another. Satisfy both, here and now.

Interested to find out more?

Join us today and make a difference to your future. With HELP University, you will be assured of world-class education at affordable prices.