Bachelor of Communication (Public Relations) (Hons)

Campus

HELP Damansara

Level of Study

Undergraduate

Duration

3 years

Intakes

January 11, May 24, August 23, *October 11 *Special intake for new International students only

Course Code

KPT/JPS (R/342/6/0117) (A6243 ) 03/20

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.


For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.

Applicants must have one of the following Entry requirements:

    • HELP Foundation in Arts / Foundation in Science
    • STPM At least 2 C’s
    • A-Level At least 2 passes
    • Senior Middle 3 (UEC) At Least 5 B’s (including English)
    • CPU 5 passes with a minimum average of 50%
    • SAM/TEE Examination At least 5 passes with a university aggregate of 50%
    • International Baccalaureate At least 24 points
    • Matriculation/Foundation At least CGPA of 2.00
    • Diploma At least CPA 2.00
    • Equivalent qualification

International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

RM 55,500

There is currently a waiver package available. Please e-mail fac@help.edu.my for more details.

  • 3-year programme
  • 30 subjects to be completed

January Semester

  • Long semester (14 weeks)
  • 4 - 5 subjects to be taken

May Semester

  • Short semester (7 weeks)
  • 2 - 3 subjects to be taken

August Semester

  • Long semester (14 weeks)
  • 4 - 5 subjects to be taken

10 Common Core Subjects

  • MCH1014 Mass Communication
  • MCH1024 Public Speaking
  • MCH1034 Business Communication
  • MCH1044 Multimedia Design
  • MCH1054 Writing Mass Media
  • MCH1064 Journalism
  • MCH1074 Human Communication
  • MCH1084 Entrepreneurship
  • MCH1094 English for Academic Purposes
  • MCH1004 Marketing Communication

MPU 1 (Compulsory)

  • MPU3123 Tamadun Islam dan Tamadun Asia (Local Students)
  • MPU3113 Hubungan Etnik (Local Students)
  • MPU3173 Malaysian Studies 3 (International Students)
  • MPU3143 Bahasa Melayu Komunikasi 2 (International Students)

6 Core Subjects

  • MCH2014 Communication Theories
  • MCH2024 Communication Law & Ethics
  • MCH2034 Intercultural Communication
  • MCH2094 Public Relations
  • MCH2074 Social Research Methods

2 Electives

  • MCH2064 Media Audience Analytics
  • MCH2084 Acting for Media and Film

MPU 2 (Compulsory)

  • MPU3263 Communication and Leadership Skills
  • MPU3213 Bahasa Kebangsaan A*

*Compulsory for local student who did not have credit in BM SPM

6 Core Subjects

  • MCH3016 Dissertation
  • MCH3034 Media Planning
  • MCH3074 Public Relations Campaign
  • MCH3054 Social Media and Mobile Marketing
  • MCH3064 Crisis Communication
  • MCH3078 Industrial Training

1 Elective

  • MCH3084 Propaganda and Persuasion (Elective)

MPU 3 (Compulsory)

  • MPU3373 A* Gen Careers in Malaysia and Beyond

MPU 4 (Compulsory)

  • MPU3432 Co-curriculum - Event Management 2

UNIVERSITY OF SOUTH AUSTRALIA

  • Bachelor of Communication and Media (2 + 1)
UNIVERSITY NEW SOUTH WALES
  • Bachelor of Media (Public Relations and Advertising) (1 + 2)
  • Bachelor of Media (Screen and Sound Production) (1 + 2)
EDITH COWAN UNIVERSITY
  • Bachelor of Media and Communication (2 + 1)
  • Bachelor of Design (2 + 1)
UNIVERSITY OF QUEENSLAND
  • Bachelor of Communication (1.5 + 1.5)
DEAKIN UNIVERSITY
  • Bachelor of Arts (1 + 2 / 1.5 + 1.5 / 2 + 1)
  • Bachelor of Communication (1 + 2)
  • Bachelor of Film, Television & Animation (1.5 + 1.5)
QUEENSLAND UNIVERSITY OF TECHNOLOGY
  • Bachelor of Creative Industries (1 + 2)
MURDOCH UNIVERSITY
  • Bachelor of Creative Media (Photography) (1 + 2)

HERTFORDSHIRE UNIVERSITY

  • BA (Hons) Mass Communication (2 + 1)
UNIVERSITY COLLEGE BIRMINGHAM
  • BA (Hons) Digital Marketing (2 + 1)
ROBERT GORDON UNIVERSITY, SCOTLAND
  • BA (Hons) Media (2 + 1)
  • BA (Hons) Public Relations (2 + 1)
SWANSEA UNIVERSITY
  • BA (Hons) Media and Communication (1 + 2)
MIDDLESEX UNIVERSITY
  • BA (Hons) Advertising, PR and Branding (2 + 1)

Why Communications @ HELP?
  • A three-year honours programme that emphasises the practical applications in contemporary communication settings
  • Our courses are designed to give you a balanced portfolio of communication theory, research and practice in your chosen area of specialisation, giving you an edge over your competitors
  • Practical training through internship
Make Us Your 1st Preference

Your heart says one thing and your head says another. Satisfy both, here and now.

Interested to find out more?

Join us today and make a difference to your future. With HELP University, you will be assured of world-class education at affordable prices.