Bachelor of Business (Marketing) (Hons)

Campus

HELP Damansara, HELP Subang 2

Level of Study

Undergraduate

Duration

3 years

Intakes

January, March*, May, August, October* (*this intake is only applicable for those entering the programme without being granted any exemptions)

Course Code

KPT/JPS (R2/342/6/0099) (A5952) 10/24

With great competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and public business areas. In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.


In the face of the exponential growth of computer technology, we realize the need to transform the undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. Our newly minted new tracks for marketing major which include Digital Business track and E-Commerce track will fulfill this Digital Transformation by equipping our students with effective skills and an efficient mindset.


Upon completion of the programme, graduates would acquire decision-making skills and be innovative in their approach in problem-solving. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment. To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.

Applicants must have one of the following Entry requirements:

  • HELP Foundation in Arts / Foundation in Science Minimum CGPA score of 2.0 out of 4.0**
  • HELP Diploma in Business Minimum CGPA score of 2.0 out of 4.0**
  • STPM 2 Cs**
  • A-Level 2 passes
  • Senior Middle 3 (UEC) 5 B’s***
  • CPU 5 passes with a minimum average of 50%
  • Australian Matriculation Programmes University Aggregate of 50% or ATAR score of at least 50 for various programmes
  • Equivalent qualification
** The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
** Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

  • 3-year honours programme
  • 31 subjects including a graduation project
  • 14 weeks for full semester; 7 weeks for half semester

RM 62,300

9 COMPULSORY SUBJECTS

  • ACC101 Financial Accounting 1
  • ACC103 Management Accounting 1
  • ECO101 Principles of Microeconomics
  • ECO102 Principles of Macroeconomics
  • ITC101 Information Technology for Business
  • LAW101 Business Law
  • MGT101 Principles of Management
  • MKT101 Principles of Marketing
  • QBM101 Business Statistics

MARKETING (16 COMPULSORY SUBJECTS)

  • FIN201 Business Finance
  • HRM201 Managing Human Resources
  • MGT212 Business Analytics for Decision Making
  • MKT201 Consumer Behaviour
  • MKT203 Distribution & Logistics Management
  • MKT205 Sales Management
  • MKT207 Product Management
  • MKT209 Digital Marketing
  • MGT301 Operations Management
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT303 Marketing Research
  • MKT304 Competitive Marketing Planning & Strategy
  • MKT306 Services Marketing
  • MKT311 Innovative Product Development and Management
  • MGT400 Graduation Project
And choose 2 electives of 4-credit value from any Year 2 or Year 3 subjects***
*** Students have a choice of the digital marketing track, e-commerce track or the general marketing track. Please refer to the Faculty for further information.

Electives (partial list)
  • ACC201 Management Accounting 2
  • ACC291 Islamic Bank Management
  • ACC312 Reporting Framework & Accounting Practice
  • BBA301 Human Resource Analytics
  • BBA303 Marketing Analytics
  • BKG301 Comparative Banking Structure
  • BIP300 Business Internship Programme
  • COM200 Managerial Communication
  • ECO203 International Economics
  • FIN203 Financial Institutions Instruments and Markets
  • FIN204 Investment Analysis & Decision Making
  • FIN206 Introduction to Technical Analysis & Trading
  • FIN207 Mergers & Acquisitions
  • FIN301 Corporate Finance
  • ITC201 Principles of Web Design
  • ITC304 Digital Payment and Security
  • LAW201 Company Law
  • LAW305 International Business Law
  • LAW311 Cyberlaw & Ethics
  • MAT201 Business Mathematics
  • MGT200 Small Business Management
  • MGT201 Organisational Behaviour
  • MGT202 E-Business
  • MGT204 Asian Entrepreneurship & Innovation
  • MGT205 Asian Business Environment
  • MGT209 Production & Logistics Management
  • MGT211 E-Commerce
  • MGT300 Managing People across Cultures
  • MGT302 Change Management
  • MGT303 Corporate Policy & Strategy
  • MGT304 Strategic International Business Management
  • MGT305 Business Ethics & Social Responsibility
  • MGT312 E-Commerce Strategies
  • MKT206 Retail Managementv
  • MKT208 Brand Management
  • MKT212 Social Media Marketing
  • MKT213 Mobile Marketing
  • MKT301 Integrated Marketing Communications
  • MKT302 Strategic Global Marketing
  • MKT305 Strategic Marketing Relationship
  • MKT307 Environmental Marketing
  • MKT308 B2B Marketing
  • MKT313 Digital Product Management
  • MKT314 Search Marketing
  • QBM201 Advanced Business Statistics

4 COMPULSORY MPU SUBJECTS MPU1 (CHOOSE 2 SUBJECTS)

  • MPU3183 Penghayatan Etika dan Peradaban
  • MPU3193 Falsafah dan Isu Semasa
  • MPU3143 Bahasa Melayu Komunikasi 2 (International students)
MPU2 / MPU3
  • MPU3213 Bahasa Kebangsaan A***
  • MPU3373 A*Gen Careers in Malaysia & Beyond
  • *** For Malaysian students without a credit in SPM Bahasa Melayu.
MPU4 (CHOOSE 1)
  • MPU3412 Co-curriculum – Sports 2
  • MPU3432 Co-curriculum – Event Management 2

MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW:

Continuous assessment - 40%
Final assessment - 60%

Academic Pathway

HELP University has strong partnerships with many international universities. Our links extend to universities in Australia, UK, China, Ireland and New Zealand. Our bachelor’s degree students have the flexibility to plan for a 1+2 or 2+1 arrangements with many high-ranking universities that have collaborations with HELP University while our diploma students can plan for a 2+2 or 2+1 1⁄2 or even a 2+ 1⁄2+ 1 or 2+1+1 arrangements.

Why Business @ HELP?
  • Largest academic facility at HELP University
  • Qualified and remarkable lecturers
  • Industry advisory board
  • ..and many more
Make Us Your 1st Preference

Your heart says one thing and your head says another. Satisfy both, here and now.

Interested to find out more?

Join us today and make a difference to your future. With HELP University, you will be assured of world-class education at affordable prices.