With great competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and public business areas. In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.
In the face of the exponential growth of computer technology, we realize the need to transform the undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. Our newly minted new tracks for marketing major which include Digital Business track and E-Commerce track will fulfill this Digital Transformation by equipping our students with effective skills and an efficient mindset.
Upon completion of the programme, graduates would acquire decision-making skills and be innovative in their approach in problem-solving. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment. To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.
Entry Requirements
Applicants must have one of the following Entry requirements:
- Matriculation/Foundation or its equivalent Minimum CGPA of 2.00 out of 4.00**
- Diploma (Level 4, MQF) Minimum CGPA 2.00 out of 4.00
- STPM Minimum Grade C (GP 2.0) in any TWO subjects
- Advanced Diploma (Level 5, MQF) Minimum CGPA of 2.00 out of 4.00
- Sijil Tinggi Agama Malaysia (STAM) Minimum grade of Jayyid (good)
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) Subjected to Senate / Academic Board’s approval
- Diploma Lanjutan Kemahiran Malaysia (DLKM) Subjected to Senate / Academic Board’s approval
- A-Level 2 passes
- Senior Middle 3 (UEC) 5 B’s***
- CPU 5 passes with a minimum average of 50%
- Australian Matriculation Programmes University Aggregate of 50% or ATAR score of at least 50 for various programmes
- Equivalent qualification
Programme Details
- 3-year honours programme
- 31 subjects including a graduation project
- 14 weeks for full semester; 7 weeks for half semester
Total Course Fees
RM 66,400
Subject Listing (Year 1)
9 COMPULSORY SUBJECTS
- ACC101 Financial Accounting 1
- ACC103 Management Accounting 1
- ECO101 Principles of Microeconomics
- ECO102 Principles of Macroeconomics
- ITC101 Information Technology for Business
- LAW101 Business Law
- MGT101 Principles of Management
- MKT101 Principles of Marketing
- QBM101 Business Statistics
Subject Listing (Year 2 & 3)
MARKETING (16 COMPULSORY SUBJECTS)
- FIN201 Business Finance
- HRM201 Managing Human Resources
- MGT212 Business Analytics for Decision Making
- MKT201 Consumer Behaviour
- MKT203 Distribution & Logistics Management
- MKT205 Sales Management
- MKT207 Product Management
- MKT209 Digital Marketing
- MGT301 Operations Management
- MKT301 Integrated Marketing Communications
- MKT302 Strategic Global Marketing
- MKT303 Marketing Research
- MKT304 Competitive Marketing Planning & Strategy
- MKT306 Services Marketing
- MKT311 Innovative Product Development and Management
- MGT400 Graduation Project
- ACC201 Management Accounting 2
- ACC291 Islamic Bank Management
- ACC312 Reporting Framework & Accounting Practice
- BBA301 Human Resource Analytics
- BBA303 Marketing Analytics
- BKG301 Comparative Banking Structure
- BIP300 Business Internship Programme
- COM200 Managerial Communication
- ECO203 International Economics
- FIN203 Financial Institutions Instruments and Markets
- FIN204 Investment Analysis & Decision Making
- FIN206 Introduction to Technical Analysis & Trading
- FIN207 Mergers & Acquisitions
- FIN301 Corporate Finance
- ITC201 Principles of Web Design
- ITC304 Digital Payment and Security
- LAW201 Company Law
- LAW305 International Business Law
- LAW311 Cyberlaw & Ethics
- MAT201 Business Mathematics
- MGT200 Small Business Management
- MGT201 Organisational Behaviour
- MGT202 E-Business
- MGT204 Asian Entrepreneurship & Innovation
- MGT205 Asian Business Environment
- MGT209 Production & Logistics Management
- MGT211 E-Commerce
- MGT300 Managing People across Cultures
- MGT302 Change Management
- MGT303 Corporate Policy & Strategy
- MGT304 Strategic International Business Management
- MGT305 Business Ethics & Social Responsibility
- MGT312 E-Commerce Strategies
- MKT206 Retail Managementv
- MKT208 Brand Management
- MKT212 Social Media Marketing
- MKT213 Mobile Marketing
- MKT301 Integrated Marketing Communications
- MKT302 Strategic Global Marketing
- MKT305 Strategic Marketing Relationship
- MKT307 Environmental Marketing
- MKT308 B2B Marketing
- MKT313 Digital Product Management
- MKT314 Search Marketing
- QBM201 Advanced Business Statistics
Subject Listing (MPU)
4 COMPULSORY MPU SUBJECTS MPU1 (CHOOSE 2 SUBJECTS)
- MPU3183 Penghayatan Etika dan Peradaban
- MPU3193 Falsafah dan Isu Semasa
- MPU3143 Bahasa Melayu Komunikasi 2 (International students)
- MPU3213 Bahasa Kebangsaan A***
- MPU3373 A*Gen Careers in Malaysia & Beyond *** For Malaysian students without a credit in SPM Bahasa Melayu.
- MPU3412 Co-curriculum – Sports 2
- MPU3432 Co-curriculum – Event Management 2
Assessment
MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW: Continuous assessment – 40% Final assessment – 60%
Academic Pathway
HELP University has strong partnerships with many international universities. Our links extend to universities in Australia, UK, China, Ireland and New Zealand. Our bachelor’s degree students have the flexibility to plan for a 1+2 or 2+1 arrangements with many high-ranking universities that have collaborations with HELP University while our diploma students can plan for a 2+2 or 2+1 1⁄2 or even a 2+ 1⁄2+ 1 or 2+1+1 arrangements.
The comprehensive curriculum in the HELP University Bachelor of Business (Accounting) (Hons) programme has provided me with a fast track to complete my ACCA programme and a strong foundation towards my career development in the investment industry. The programme has taught me to think strategically and strengthen my analytical skills
Khaw Ching Ai 
The Diploma in Business programme has provided me with a strong foundation to do my Bachelor of Business (Accounting) degree programme. The academic faculty in the diploma and bachelor degree programme are made up of high level industry professionals and academics with active consultancy portfolios. Their invaluable work expertise honed from years of experience have trained me well for my current job
Chai Ming Tak 
Majoring in accountancy does not restrict my studies to financial and management accounting/reporting, taxation and audit; it also covers economics, marketing, management, finance, law, information technology etc. My lecturers always share their experiences and latest issues in the business world to make the class more interesting and prepare us for the business world. I especially enjoyed the process of completing my independent graduation project which gave me the best opportunity to meet with directors and managers of a number of MNCs, the Big Four, renowned local companies and independent parties. This experience of meeting corporate leaders has prepared me to enter the corporate world
Liu Pow Leng 
Studying at HELP University has definitely helped gear me towards my current career goals. Besides, I had plenty of opportunities to be more confident and to speak effectively in public. My soft skills such as interpersonal communication have improved tremendously
Ong Wu Sheng 
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