Bachelor of Business Analytics (Honours)

3 years

January, March#, May, August, October#

HELP Subang 2

Level of Study:

Business and Data Analytics

Course Code:

About this course

What is Business Analytics?

  • Business analytics uses statistical analysis and modelling to explore and investigate business data to transform data into business insights
  • These insights are then used to predict outcomes of business decisions and
    to recommend actions that maximize ideal outcomes
  • Business analytics solves business problems and improves business performance

Why Study Business Analytics at HELP?

Premier Digital Tech Institution status awarded by MDEC

  • For HELP University overall
  • For the Faculty of Business, Economics & Accounting
  • For the Faculty of Computing & Digital Technology

Business and Technology Innovation Centre (BATIC)

A RM25M state-of-the-art facility with multiple functions:

  • Incubate e-commerce startups
  • Bloomberg Finance Lab, one of the largest among private universities in Malaysia
  • Centre for Applied Research in Analytics (CARA) for joint research in Data Analytics and Data Science with universities and research centres

Collaboration with Alibaba for students to train in e-commerce and expand contacts via its global network

QS 5 Stars award for Online Learning

HELP: the Analytics-Driven Entrepreneurial University


Course offerings:

  • Bachelor of Information Technology (Hons) in Data Analytics
  • Bachelor of Business Analytics (Hons) – Master of Applied Business Analytics – Master of Data Science

Internships and links with industry and international bodies:

  • University of Queensland
  • Beijing Jiaotong University
  • Alibaba Business School
  • SAS
  • University of Waterloo, Canada

Academic staff with specialisation in Data Analytics, Data Science, FinTech

Industry leaders and professionals as members of Industry Advisory Board.

Subject Listing

  • ACC101 Financial Accounting
  • BDA100 Introduction to Programming
  • BIT103 Introduction to Database System
  • ECO101 Principles of Microeconomics
  • ITC101 Information Technology of Business
  • LAW101 Business Law
  • MGT101 Principles of Management
  • MKT101 Principles of Marketing
  • QBM101 Business Statistics
  • QBM153 Mathematics I
  • BDA202 Business Analytics and Informations Systems
  • BDA203 Advanced Database Systems
  • BDA204 Descriptive Business Analytics
  • BDA205 Predictive Business Analytics
  • MGT203 Business Research
  • MGT212 Business Analytics for Decision Making
  • QBM201 Advanced Business Statistics

And choose 1 subject from Year 3 and 2 subjects from Year 2 or 3 as electives (all electives must be of 4 credit- value)

  • BBA301 Human Resource Analytics
  • BBA303 Marketing Analytics
  • BDA302 Prescriptive Business Analytics
  • BDA304 Data Insights and Visualisations
  • BIP301 Business Practicum
  • BDA400 Final Year Project
MPU1 (Choose 2)
  • MPU3113 Hubungan Etnik (Malaysian students)
  • MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian students)
  • MPU3143 Bahasa Melayu Komunikasi 2 (International students)
  • MPU3173 Pengajian Malaysia 3 (International students)
MPU2 (Choose 1)
  • MPU3213 Bahasa Kebangsaan A***
  • MPU3233 Leadership in Business
  • MPU3243 Personal Branding and Career Management

***For Malaysian students without a credit in SPM Bahasa Melayu

MPU3 (Choose 1)
  • MPU3313 Comparative Ethic for Malaysia
  • MPU3323 Malaysian Constitution
  • MPU3333 Malaysian Digital Transformation
  • MPU3343 Career Pathways in the field of Behavioral Sciences in Malaysia
  • MPU3353 Personal Financial Planning in Malaysia
MPU4 (Choose 1)
  • MPU3412 Co-curriculum – Sports 2
  • MPU3422 Co-curriculum – Community Services 2
  • MPU3432 Co-curriculum – Event Management 2



  • Continuous assessment – 40%
  • Final examination – 60%
  • Total – 100%

Entry Requirements

Any one of the following:
  • HELP Foundation in Arts/Foundation in Science with a minimum CGPA score of 2.0 out of 4.0*
  • HELP Diploma in Business with a minimum CGPA score of 2.0 out of 4.0*
  • 2C+ in STPM*
  • 2 Ds in A-level*
  • 5 Bs in Senior Middle 3 (UEC)** • Equivalent qualification

* The stated qualifications need to be supported with a pass in SPM Mathematics, English, Sejarah and Bahasa Melayu.

** The stated qualification need to be supported with at least a C8 grade in UEC English and Mathematics.

Why Business @ HELP?

  • Largest academic facility at HELP University
  • Qualified and remarkable lecturers
  • Industry advisory board
  • ..and many more