Bachelor of Business Analytics (Honours)


HELP Subang 2

Level of Study



3 years


January, March, May, August, October

Course Code


What is Business Analytics?

  • Business analytics uses statistical analysis and modelling to explore and investigate business data to transform data into business insights
  • These insights are then used to predict outcomes of business decisions and
    to recommend actions that maximize ideal outcomes
  • Business analytics solves business problems and improves business performance

Why Study Business Analytics at HELP?

Premier Digital Tech Institution status awarded by MDEC

  • For HELP University overall
  • For the Faculty of Business, Economics & Accounting
  • For the Faculty of Computing & Digital Technology

Business and Technology Innovation Centre (BATIC)

A RM25M state-of-the-art facility with multiple functions:

  • Incubate e-commerce startups
  • Bloomberg Finance Lab, one of the largest among private universities in Malaysia
  • Centre for Applied Research in Analytics (CARA) for joint research in Data Analytics and Data Science with universities and research centres

Collaboration with Alibaba for students to train in e-commerce and expand contacts via its global network

QS 5 Stars award for Online Learning

HELP: the Analytics-Driven Entrepreneurial University


Course offerings:

  • Bachelor of Information Technology (Hons) in Data Analytics
  • Bachelor of Business Analytics (Hons) – Master of Applied Business Analytics – Master of Data Science

Internships and links with industry and international bodies:

  • University of Queensland
  • Beijing Jiaotong University
  • Alibaba Business School
  • SAS
  • University of Waterloo, Canada

Academic staff with specialisation in Data Analytics, Data Science, FinTech

Industry leaders and professionals as members of Industry Advisory Board.

  • HELP Foundation in Arts / Foundation in Science Minimum CGPA score of 2.0 out of 4.0**
  • HELP Diploma in Business Minimum CGPA score of 2.0 out of 4.0**
  • STPM 2 Cs**
  • A-Level 2 passes
  • Senior Middle 3 (UEC) 5 B’s***
  • CPU 5 passes with a minimum average of 50%
  • Australian Matriculation Programmes University Aggregate of 50% or ATAR score of at least 50 for various programmes
  • Equivalent qualification
**The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level. This requirement can be waived should the qualification contains Mathematics and/or English subject(s) with equivalent/higher achievement.

***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

  • 3-year honours programme
  • 31 subjects including a graduation project
  • 14 weeks for full semester; 7 weeks for half semester

RM 62,300


  • ACC101 Financial Accounting
  • BDA100 Introduction to Programming
  • BIT103 Introduction to Database System
  • ECO101 Principles of Microeconomics
  • ITC101 Information Technology of Business
  • LAW101 Business Law
  • MGT101 Principles of Management
  • MKT101 Principles of Marketing
  • QBM101 Business Statistics
  • QBM153 Mathematics I


  • BBA202 Business Analytics and Informations Systems
  • BBA204 Descriptive Business Analytics
  • BBA205 Predictive Business Analytics
  • BDA203 Advanced Database Systems
  • MGT203 Business Research
  • MGT212 Business Analytics for Decision Making
  • QBM201 Advanced Business Statistics
  • BBA301 Human Resource Analytics
  • BBA303 Marketing Analytics
  • BBA302 Prescriptive Business Analytics
  • BBA304 Data Insights and Visualisations
  • BIP301 Business Practicum
  • BBA400 Final Year Project
And choose 3 electives from any Year 2 or Year 3 subjects (1 of them must be a Year 3 subject) offered by Faculty of Business, Economics and Accounting (pre-requisites must be met and must be of 4-credit value)




  • MPU3113 Hubungan Etnik (Malaysian students)
  • MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian students)
  • MPU3143 Bahasa Melayu Komunikasi 2 (International students)
  • MPU3173 Pengajian Malaysia 3 (International students)


  • MPU3213 Bahasa Kebangsaan A***(*For Malaysian students without a credit in SPM Bahasa Melayu)
  • MPU3263 Communication and Leadership Skills


  • MPU3273 A* Gen Careers in Malaysia & Beyond


  • MPU3412 Co-curriculum – Sport 2
  • MPU3422 Co-curriculum – Community Service 2
  • MPU3432 Co-curriculum – Event Management 2

  • COM200 Managerial Communication
  • ITC201 Principles of Web Design
  • MGT204 Asian Entrepreneurship & Innovation
  • MKT206 Retail Management
  • MKT209 Digital Marketing
  • MGT305 Business Ethics & Social Responsibility
  • BBA305 Economic Analytics

MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW: Continuous assessment – 50% Final examination – 50% Total – 100%

Why Business @ HELP?
  • Largest academic facility at HELP University
  • Qualified and remarkable lecturers
  • Industry advisory board
  • ..and many more
Make Us Your 1st Preference

Your heart says one thing and your head says another. Satisfy both, here and now.

Interested to find out more?

Join us today and make a difference to your future. With HELP University, you will be assured of world-class education at affordable prices.