Bachelor of Business Analytics (Honours)
Duration:
3 years
Intakes:
January, March#, May, August, October#
Campus:
HELP Subang 2
Level of Study:
Undergraduate
Faculty:
Faculty of Business, Economics & Accounting
Course Code:
MQA/PA13819
About this course
What is Business Analytics?
- Business analytics uses statistical analysis and modelling to explore and investigate business data to transform data into business insights
- These insights are then used to predict outcomes of business decisions and
to recommend actions that maximize ideal outcomes - Business analytics solves business problems and improves business performance
Why Study Business Analytics at HELP?
Premier Digital Tech Institution status awarded by MDEC
- For HELP University overall
- For the Faculty of Business, Economics & Accounting
- For the Faculty of Computing & Digital Technology
Business and Technology Innovation Centre (BATIC)
A RM25M state-of-the-art facility with multiple functions:
- Incubate e-commerce startups
- Bloomberg Finance Lab, one of the largest among private universities in Malaysia
- Centre for Applied Research in Analytics (CARA) for joint research in Data Analytics and Data Science with universities and research centres
Collaboration with Alibaba for students to train in e-commerce and expand contacts via its global network
QS 5 Stars award for Online Learning
HELP: the Analytics-Driven Entrepreneurial University
WHY IS HELP LEADING IN ANALYTICS EDUCATION AND TRAINING?
Course offerings:
- Bachelor of Information Technology (Hons) in Data Analytics
- Bachelor of Business Analytics (Hons) – Master of Applied Business Analytics – Master of Data Science
Internships and links with industry and international bodies:
- University of Queensland
- Beijing Jiaotong University
- Alibaba Business School
- SAS
- University of Waterloo, Canada
Academic staff with specialisation in Data Analytics, Data Science, FinTech
Industry leaders and professionals as members of Industry Advisory Board.
Subject Listing
10 COMPULSORY SUBJECTS
- ACC101 Financial Accounting
- BDA100 Introduction to Programming
- BIT103 Introduction to Database System
- ECO101 Principles of Microeconomics
- ITC101 Information Technology of Business
- LAW101 Business Law
- MGT101 Principles of Management
- MKT101 Principles of Marketing
- QBM101 Business Statistics
- QBM153 Mathematics I
(13 COMPULSORY SUBJECTS)
- BDA202 Business Analytics and Informations Systems
- BDA203 Advanced Database Systems
- BDA204 Descriptive Business Analytics
- BDA205 Predictive Business Analytics
- MGT203 Business Research
- MGT212 Business Analytics for Decision Making
- QBM201 Advanced Business Statistics
And choose 1 subject from Year 3 and 2 subjects from Year 2 or 3 as electives (all electives must be of 4 credit- value)
- BBA301 Human Resource Analytics
- BBA303 Marketing Analytics
- BDA302 Prescriptive Business Analytics
- BDA304 Data Insights and Visualisations
- BIP301 Business Practicum
- BDA400 Final Year Project
MPU1 (Choose 2)
- MPU3113 Hubungan Etnik (Malaysian students)
- MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian students)
- MPU3143 Bahasa Melayu Komunikasi 2 (International students)
- MPU3173 Pengajian Malaysia 3 (International students)
MPU2 (Choose 1)
- MPU3213 Bahasa Kebangsaan A***
- MPU3233 Leadership in Business
- MPU3243 Personal Branding and Career Management
***For Malaysian students without a credit in SPM Bahasa Melayu
MPU3 (Choose 1)
- MPU3313 Comparative Ethic for Malaysia
- MPU3323 Malaysian Constitution
- MPU3333 Malaysian Digital Transformation
- MPU3343 Career Pathways in the field of Behavioral Sciences in Malaysia
- MPU3353 Personal Financial Planning in Malaysia
MPU4 (Choose 1)
- MPU3412 Co-curriculum – Sports 2
- MPU3422 Co-curriculum – Community Services 2
- MPU3432 Co-curriculum – Event Management 2
Assessment
MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW:
- Continuous assessment – 40%
- Final examination – 60%
- Total – 100%
Entry Requirements
Any one of the following:
- HELP Foundation in Arts/Foundation in Science with a minimum CGPA score of 2.0 out of 4.0*
- HELP Diploma in Business with a minimum CGPA score of 2.0 out of 4.0*
- 2C+ in STPM*
- 2 Ds in A-level*
- 5 Bs in Senior Middle 3 (UEC)** • Equivalent qualification
* The stated qualifications need to be supported with a pass in SPM Mathematics, English, Sejarah and Bahasa Melayu.
** The stated qualification need to be supported with at least a C8 grade in UEC English and Mathematics.
Why Business @ HELP?
- Largest academic facility at HELP University
- Qualified and remarkable lecturers
- Industry advisory board
- ..and many more