What is Business Analytics?
- Business analytics uses statistical analysis and modelling to explore and investigate business data to transform data into business insights
- These insights are then used to predict outcomes of business decisions and
to recommend actions that maximize ideal outcomes - Business analytics solves business problems and improves business performance
Why Study Business Analytics at HELP?
Premier Digital Tech Institution status awarded by MDEC
- For HELP University overall
- For the Faculty of Business, Economics & Accounting
- For the Faculty of Computing & Digital Technology
Business and Technology Innovation Centre (BATIC)
A RM25M state-of-the-art facility with multiple functions:
- Incubate e-commerce startups
- Bloomberg Finance Lab, one of the largest among private universities in Malaysia
- Centre for Applied Research in Analytics (CARA) for joint research in Data Analytics and Data Science with universities and research centres
Collaboration with Alibaba for students to train in e-commerce and expand contacts via its global network
QS 5 Stars award for Online Learning
HELP: the Analytics-Driven Entrepreneurial University
WHY IS HELP LEADING IN ANALYTICS EDUCATION AND TRAINING?
Course offerings:
- Bachelor of Information Technology (Hons) in Data Analytics
- Bachelor of Business Analytics (Hons) – Master of Applied Business Analytics – Master of Data Science
Internships and links with industry and international bodies:
- University of Queensland
- Beijing Jiaotong University
- Alibaba Business School
- SAS
- University of Waterloo, Canada
Academic staff with specialisation in Data Analytics, Data Science, FinTech
Industry leaders and professionals as members of Industry Advisory Board.
Entry Requirements
Applicants must have one of the following Entry requirements:
- Matriculation/Foundation or its equivalent Minimum CGPA of 2.00 out of 4.00**
- Diploma (Level 4, MQF) Minimum CGPA 2.00 out of 4.00
- STPM Minimum Grade C (GP 2.0) in any TWO subjects
- Advanced Diploma (Level 5, MQF) Minimum CGPA of 2.00 out of 4.00
- Sijil Tinggi Agama Malaysia (STAM) Minimum grade of Jayyid (good)
- Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) Subjected to Senate / Academic Board’s approval
- Diploma Lanjutan Kemahiran Malaysia (DLKM) Subjected to Senate / Academic Board’s approval
- A-Level 2 passes
- Senior Middle 3 (UEC) 5 B’s***
- CPU 5 passes with a minimum average of 50%
- Australian Matriculation Programmes University Aggregate of 50% or ATAR score of at least 50 for various programmes
- Equivalent qualification
Programme Details
- 3-year honours programme
- 31 subjects including a graduation project
- 14 weeks for full semester; 7 weeks for half semester
Total Course Fees
RM 63,300
Subject Listing (Year 1)
10 COMPULSORY SUBJECTS
- ACC155 Elements of Accounting & Finance 1
- BDA100 Introduction to Programming
- BIT103 Introduction to Database System
- ECO101 Principles of Microeconomics
- ITC101 Information Technology of Business
- LAW101 Business Law
- MGT101 Principles of Management
- MKT101 Principles of Marketing
- QBM101 Business Statistics
- QBM153 Mathematics I
Subject Listing (Year 2 & 3)
14 COMPULSORY SUBJECTS
- BBA202 Business Analytics and Informations Systems
- BBA204 Descriptive Business Analytics*
- BBA205 Predictive Business Analytics*
- BDA203 Advanced Database Systems
- MGT203 Business Research
- MGT212 Business Analytics for Decision Making
- QBM201 Advanced Business Statistics
- BBA301 Human Resource Analytics
- BBA302 Prescriptive Business Analytics*
- BBA303 Marketing Analytics
- BBA304 Data Insights and Visualisations
- BBA305 Economic Analytics
- BIP301 Business Practicum
- BBA400 Final Year Project
Subject Listing (MPU)
4 COMPULSORY MPU SUBJECTS MPU1 (CHOOSE 2 SUBJECTS)
- MPU3183 Penghayatan Etika dan Peradaban
- MPU3193 Falsafah dan Isu Semasa
- MPU3143 Bahasa Melayu Komunikasi 2 (International students)
- MPU3213 Bahasa Kebangsaan A***
- MPU3373 A*Gen Careers in Malaysia & Beyond
- MPU3412 Co-curriculum – Sports 2
- MPU3432 Co-curriculum – Event Management 2
Electives (Partial List)
- COM200 Managerial Communication
- ITC201 Principles of Web Design
- MGT204 Asian Entrepreneurship & Innovation
- MKT206 Retail Management
- MKT209 Digital Marketing
- MGT305 Business Ethics & Social Responsibility
Assessment
MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW: Continuous assessment - 40% Final assessment - 60%
The comprehensive curriculum in the HELP University Bachelor of Business (Accounting) (Hons) programme has provided me with a fast track to complete my ACCA programme and a strong foundation towards my career development in the investment industry. The programme has taught me to think strategically and strengthen my analytical skills
Khaw Ching Ai 
The Diploma in Business programme has provided me with a strong foundation to do my Bachelor of Business (Accounting) degree programme. The academic faculty in the diploma and bachelor degree programme are made up of high level industry professionals and academics with active consultancy portfolios. Their invaluable work expertise honed from years of experience have trained me well for my current job
Chai Ming Tak 
Majoring in accountancy does not restrict my studies to financial and management accounting/reporting, taxation and audit; it also covers economics, marketing, management, finance, law, information technology etc. My lecturers always share their experiences and latest issues in the business world to make the class more interesting and prepare us for the business world. I especially enjoyed the process of completing my independent graduation project which gave me the best opportunity to meet with directors and managers of a number of MNCs, the Big Four, renowned local companies and independent parties. This experience of meeting corporate leaders has prepared me to enter the corporate world
Liu Pow Leng 
Studying at HELP University has definitely helped gear me towards my current career goals. Besides, I had plenty of opportunities to be more confident and to speak effectively in public. My soft skills such as interpersonal communication have improved tremendously
Ong Wu Sheng 
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Why Business @ HELP?
- Largest academic facility at HELP University
- Qualified and remarkable lecturers
- Industry advisory board
- ..and many more
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