Bachelor of Business Analytics (Honours)

Campus

HELP Subang 2

Level of Study

Undergraduate

Duration

3 years

Intakes

January, March, May, August, October

Course Code

MQA/PA13819

What is Business Analytics?

Business analytics uses statistical analysis and modelling to explore and investigate business data to transform data into business insights
These insights are then used to predict outcomes of business decisions and
to recommend actions that maximize ideal outcomes
Business analytics solves business problems and improves business performance

Why Study Business Analytics at HELP?

Premier Digital Tech Institution status awarded by MDEC

For HELP University overall
For the Faculty of Business, Economics & Accounting
For the Faculty of Computing & Digital Technology

Business and Technology Innovation Centre (BATIC)

A RM25M state-of-the-art facility with multiple functions:

Incubate e-commerce startups
Bloomberg Finance Lab, one of the largest among private universities in Malaysia
Centre for Applied Research in Analytics (CARA) for joint research in Data Analytics and Data Science with universities and research centres

Collaboration with Alibaba for students to train in e-commerce and expand contacts via its global network

QS 5 Stars award for Online Learning

HELP: the Analytics-Driven Entrepreneurial University

WHY IS HELP LEADING IN ANALYTICS EDUCATION AND TRAINING?

Course offerings:

Bachelor of Information Technology (Hons) in Data Analytics
Bachelor of Business Analytics (Hons) – Master of Applied Business Analytics – Master of Data Science

Internships and links with industry and international bodies:

University of Queensland
Beijing Jiaotong University
Alibaba Business School
SAS
University of Waterloo, Canada

Academic staff with specialisation in Data Analytics, Data Science, FinTech

Industry leaders and professionals as members of Industry Advisory Board.

Entry Requirements

HELP Foundation in Arts / Foundation in Science
Minimum CGPA score of 2.5 out of 4.0**
HELP Diploma in Business
Minimum CGPA score of 2.5 out of 4.0**
STPM
2 C+**
A-Level
2 passes
Senior Middle 3 (UEC)
5 B’s***
CPU
5 passes with a minimum average of 50%
Australian Matriculation Programmes
University Aggregate of 50% or ATAR score of at least 50 for various programmes
Equivalent qualification

**The stated qualifications must be supported with a credit in Mathematics and a pass in English at SPM level. This requirement can be waived should the qualification contains Mathematics and/or English subject(s) with equivalent/higher achievement.

***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

Programme Details

3-year honours programme
31 subjects including a graduation project
14 weeks for full semester; 7 weeks for half semester

Total Course Fees

RM 62,300

Subject Listing (Year 1)

10 COMPULSORY SUBJECTS

ACC101 Financial Accounting
BDA100 Introduction to Programming
BIT103 Introduction to Database System
ECO101 Principles of Microeconomics
ITC101 Information Technology of Business
LAW101 Business Law
MGT101 Principles of Management
MKT101 Principles of Marketing
QBM101 Business Statistics
QBM153 Mathematics I

Subject Listing (Year 2 & 3)

13 COMPULSORY SUBJECTS

BDA202 Business Analytics and Informations Systems
BDA203 Advanced Database Systems
BDA204 Descriptive Business Analytics
BDA205 Predictive Business Analytics
MGT203 Business Research
MGT212 Business Analytics for Decision Making
QBM201 Advanced Business Statistics
BBA301 Human Resource Analytics
BBA303 Marketing Analytics
BDA302 Prescriptive Business Analytics
BDA304 Data Insights and Visualisations
BIP301 Business Practicum
BDA400 Final Year Project

And choose 3 electives from any Year 2 or Year 3 subjects (1 of them must be a Year 3 subject) offered by Faculty of Business, Economics and Accounting (pre-requisites must be met and must be of 4-credit value)

Subject Listing (MPU)

5 COMPULSORY MPU SUBJECTS

MPU1 (CHOOSE 2 SUBJECTS)

MPU3113 Hubungan Etnik (Malaysian students)
MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian students)
MPU3143 Bahasa Melayu Komunikasi 2 (International students)
MPU3173 Pengajian Malaysia 3 (International students)

MPU2 (CHOOSE 1)

MPU3213 Bahasa Kebangsaan A***
MPU3263 Communication and Leadership Skills

MPU3 (CHOOSE 1)

MPU3273 A* Gen Careers in Malaysia & Beyond

MPU4 (CHOOSE 1)

MPU3412 Co-curriculum – Sport 2
MPU3422 Co-curriculum – Community Service 2
MPU3432 Co-curriculum – Event Management 2

Electives (Partial List)

COM200 Managerial Communication
ITC201 Principles of Web Design
MGT204 Asian Entrepreneurship & Innovation
MKT206 Retail Management
MKT209 Digital Marketing
MGT305 Business Ethics & Social Responsibility
BBA305 Economic Analytics

Assessment

MOST SUBJECTS FOLLOW THE ASSESSMENT PATTERN BELOW:

Continuous assessment – 40%
Final examination – 60%
Total – 100%

The comprehensive curriculum in the HELP University Bachelor of Business (Accounting) (Hons) programme has provided me with a fast track to complete my ACCA programme and a strong foundation towards my career development in the investment industry. The programme has taught me to think strategically and strengthen my analytical skills

The Diploma in Business programme has provided me with a strong foundation to do my Bachelor of Business (Accounting) degree programme. The academic faculty in the diploma and bachelor degree programme are made up of high level industry professionals and academics with active consultancy portfolios. Their invaluable work expertise honed from years of experience have trained me well for my current job

Majoring in accountancy does not restrict my studies to financial and management accounting/reporting, taxation and audit; it also covers economics, marketing, management, finance, law, information technology etc. My lecturers always share their experiences and latest issues in the business world to make the class more interesting and prepare us for the business world. I especially enjoyed the process of completing my independent graduation project which gave me the best opportunity to meet with directors and managers of a number of MNCs, the Big Four, renowned local companies and independent parties. This experience of meeting corporate leaders has prepared me to enter the corporate world

Studying at HELP University has definitely helped gear me towards my current career goals. Besides, I had plenty of opportunities to be more confident and to speak effectively in public. My soft skills such as interpersonal communication have improved tremendously