Why study Master of Applied Business Analytics at HELP's ELM Graduate School?

ELM is the acronym for Entrepreneurship, Leadership and Management. It reflects the School's understanding of the multifaceted role of both individuals and organisations that at any one time the trinitarian role of entrepreneurship, leadership and management interplays to create, manage and sustain a business over different phases of its life.

The ELM Framework underlies our philosophy of the ELM Graduate School executive education and the way we teach and learn business in the HELP Group. It synthesises relevant theoretical constructs and integrates them into a practical system of decision-making for ELM. It is a useful tool for facilitating thinking out the right business model and strategy execution.

The ELM approach is used in our teaching and learning in the ELM Graduate School. This is the multi-perspective lens that we use to identify, respond and adapt to education, enterprise and execution.

This unique framework shapes our postgraduate programmes and brings depth and practical value to the knowledge and experience that all our students will no doubt gain.

• Distinguished faculty members

•  State-of-the-art Electroencephalogram (EEG) and Virtual Reality (VR) research laboratories.

• The only university in Malaysia offering clinical neuro- psychological services via the Center for Neuropsychology.

• The first and only Psi Chi International Honor Society in Psychology chapter in Southeast Asia.